Performance Creative Strategist / Graphic, Video & AI Designer
At Direct Meds, we prioritize care, trust, and solutions that focus on the individual. Headquartered in Salt Lake City, Utah, we are a fast-growing national team passionate about transforming the way people access the care they need.
About the role
This is a performance marketing role, not a traditional design or social media position. You’ll be responsible for leading the creative strategy behind paid acquisition across multiple products, working closely with media buyers and video editors to develop, test, analyze, and scale winning creative.
- This is NOT a social media content role
- This is NOT a traditional brand design role
- This is NOT a junior media buying role
We’re looking for someone who has already helped create winning paid-social concepts in supplements, health, wellness, beauty, nutra, or a similar direct-response category.
Responsibilities
- Building weekly creative angles for up to 4–8 products
- Developing 10–20+ new creative concepts/angles per week
- Researching competitor ads, reviews, Reddit, TikTok, YouTube, and customer psychology
- Creating high-converting static and video ad briefs
- Creating concepts for advertorials, listicles, PDPs, and ad VSLs
- Matching creative angles to the correct landing page and offer
- Working directly with media buyers to analyze what is working
- Briefing video editors and other creative resources
- Iterating winning concepts into new hooks, formats, angles, and page concepts
- Identifying weak ideas and killing them quickly when the data says to
- Creating larger production briefs including scripts, budgets, production details, and creative direction
- Using AI and other creative tools to increase speed and output without sacrificing strategic thinking
Requirements
- Experience in DTC supplements, health, wellness, beauty, nutra, or a similar direct-response category
- Experience with concepts that have spent $100K+/month or more
- A track record of creating ads that drove actual paid acquisition — not just attractive content
- A strong understanding of Meta buying and how creative impacts scaling
- The ability to manage a creative pod without constant founder hand-holding
- Experience turning customer research, reviews, competitor ads, and offer insights into winning ad concepts
- Strong copywriting instincts
- Excellent visual design skills
- A very good grasp of AI creative and research tools
- The ability to think strategically rather than simply execute assignments
- Self-motivation — you identify opportunities and create them without waiting for direction
You should understand:
- Meta creative strategy
- Awareness levels
- Hooks, leads, mechanisms, and belief shifts
- UGC, statics, VSLs, advertorials, PDPs, and presells
- How to study winning ads and identify the underlying pattern
- How to brief editors and designers
- How to work within a creative pod alongside media buyers and video editors
- How to read performance data, identify winners, and iterate quickly
- How creative impacts Meta performance and scaling
Skills
- Performance creative strategy
- Graphic design
- Video creative
- AI-assisted creative production
- Copywriting
- Direct-response marketing
- Creative research
- Organization
- Fast-paced execution
- Self-management
- Data-driven iteration
Preferred tools:
- Meta Ads Manager
- Meta Ad Library
- TikTok Creative Center
- Google / YouTube
- Adobe Creative Suite
- Canva
- AI creative and research tools
- monday.com
We have a proprietary AI tool that you’ll be expected to use. You should be comfortable communicating with AI tools effectively and know how to provide the direction, inputs, and creative judgment needed to get strong results.
Pay
Base Salary: $60,000–$84,000 per year, depending on experience. Performance Upside: 2–4% of qualified ad spend from winning concepts you originate, plus breakout performance bonuses at various milestones.
Schedule
Primarily U.S. business hours, with flexibility as needed.