Performance Based Pay Per Lead Social Media Marketing Pro

About the role

The Performance-Based Social Media Lead Generation Specialist is a results-driven role focused on owning the end-to-end strategy and execution of paid social campaigns. The primary objective is to drive high-quality, sales-qualified leads (SQLs) while maintaining a strict focus on lead quality and cost efficiency.

Responsibilities

• Lead the design, launch, and daily management of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn
• Support strategic campaigns tied to a full-funnel approach (TOFU → MOFU → BOFU) to ensure leads are not just high in volume but also high in quality
• Develop compelling ad creative and high-converting copy tailored to specific audience pain points and buyer personas
• Build and optimize landing pages specifically designed for lead generation, ensuring high conversion rates and seamless tracking
• Implement rigorous testing of ad creative, headlines, audience segments, and landing page elements to improve the Cost Per Lead (CPL) over time
• Monitor performance metrics daily, providing actionable insights on lead quality scores and attribution

Requirements

• Deep proficiency in Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager
• Expert knowledge in setting up Facebook Pixels, conversion APIs, and tracking parameters (UTMs)
• Proficiency in Google Analytics 4 (GA4) and CRM platforms like HubSpot
• Ability to leverage AI tools (e.g., ChatGPT, Gamma, or platform-native AI) for creative ideation and performance optimization
• Understanding of platform-native advertising restrictions, particularly for regulated industries like healthcare or finance
• 1+ years of hands-on experience in paid social media, with a proven track record of managing significant ad spend and delivering measurable lead generation results
• Bachelor’s degree in Marketing, Business, or a related field is preferred
• Valid certifications in Meta Blueprint, Google Ads, or HubSpot Marketing are highly desirable

Qualifications

• Highly analytical, proactive, and comfortable with a performance-based compensation structure where earnings are tied directly to output

Skills

• Technical Expertise: Platform Expertise, Tracking & Attribution, Analytics Tools, AI & Automation, Compliance Knowledge

Benefits

Success in this role will be measured by:

• Lead Volume: Total number of valid leads generated within a specific timeframe
• Cost Per Lead (CPL): Maintaining lead costs within the agreed-upon threshold
• Lead Quality Score: The percentage of leads that meet the "Sales-Qualified" criteria
• Conversion Rate: The efficiency of landing pages and ad creative in turning traffic into leads
• Per Lead Commission: A fixed dollar amount paid for every "Qualified Lead" that meets the pre-defined criteria (e.g., verified email, phone number, and specific intent markers)
• Bonus Tiers: Additional incentives for exceeding monthly lead volume targets or maintaining a Lead Quality Score above a certain percentage