Paid Social Lead

About the role

The Paid Social Lead will oversee the strategic direction and execution of paid social media campaigns, collaborating with cross-functional teams to achieve client objectives and market trends.

Responsibilities

• Lead paid social strategies that deliver exceptional results, including budget and media planning, forecasting, testing frameworks, learning roadmaps, and measurement plans.
• Conduct platform audits and develop strategies that ensure best-in-class execution, optimizing campaign results while elevating the skills and capabilities of your team.
• Collaborate with cross-functional teams and platform partners to monitor and fine-tune campaigns daily, ensuring alignment with client objectives and market trends.
• Build and nurture client relationships by serving as a trusted advisor, thought leader, and key point of contact for client leadership and platform representatives.
• Leverage PMG’s proprietary technology, Alli, to craft tailored data analyses and reports that drive actionable insights while contributing to Alli’s ongoing evolution to improve team efficiency and effectiveness.
• Mentor and coach junior team members, helping them strengthen both technical and client-facing skills to grow into confident leaders in their own right.
• Bring energy and focus to every project, ensuring timelines and budgets are met while achieving strategic objectives for the brands you support.

Requirements

• 4+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
• Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
• Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
• Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Qualifications

• Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
• Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
• Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
• Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Skills

• Intermediate expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to deliver results-driven campaign strategies.
• Proficiency in social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn to execute and optimize high-performing campaigns.
• Familiarity with tools like Google Analytics, Microsoft Excel, and SQL to analyze performance data and generate actionable insights.
• Strong analytical skills paired with a proactive approach to uncovering insights, testing strategies, and driving campaign optimizations.
• Excellent collaboration and communication skills, ensuring alignment with internal teams, clients, and platform partners.
• Proven ability to lead and inspire teams, fostering a collaborative and innovative culture that achieves best-in-class results.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Benefits

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with flexible working arrangements.