Account Lead, Paid Social

THE ROLE

As an Account Lead, Paid Social, you are a strategic paid media leader with a proven ability to manage complex, full-funnel paid social programs end to end. You excel at developing and executing advanced paid social strategies, building and leading high-performing teams, and translating performance insights into clear, compelling roadmaps and client-ready narratives. Your leadership blends analytical rigor, creative thinking, and a relentless focus on performance excellence—driving both client success and sustainable agency growth.

WHAT YOU’LL DO

• Lead channel-specific paid social strategy for complex, multichannel accounts, leveraging deep expertise across platforms such as Meta, TikTok, Snapchat, and DEPT’s broader service offerings to drive growth across the funnel.
• Serve as the day-to-day paid social strategist for the largest and most complex paid media accounts, aligning tactics and optimizations with client objectives, measurement frameworks, attribution models, and spend levels.
• Own the paid social component of client roadmaps, ensuring strategic alignment with client priorities, performance goals, creative strategy, and cross-channel initiatives.
• Maintain accountability for paid social budget management, performance delivery, forecasting, and profitability, recommending strategic pivots as needed to meet or exceed KPIs.
• Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks, and internal standards across teams.
• Deliver cohesive paid social strategies; contribute to and approve paid social content for key client deliverables; and provide strategic consultation throughout deck development and presentations.
• Act as the primary escalation point for paid social within your portfolio, proactively resolving performance challenges, prioritization conflicts, and team coordination issues to ensure timely, high-quality execution.
• Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.

WHAT YOU BRING

• Minimum of 5 years of experience in paid social advertising.
• Minimum of 3 years of experience in client-facing roles, serving as a strategic advisor.
• Proven track record of managing and scaling successful paid social programs for enterprise-level or highly complex accounts.
• Deep proficiency in paid social platforms and tools, including Meta Ads Manager, TikTok Ads, and Snapchat ads as well as analytics solutions.
• Strong analytical skills with the ability to interpret performance data, uncover insights, and translate findings into clear, actionable recommendations.
• Experience with Brand Lift Studies and driving measurable results across mid-funnel Traffic objectives.
• Experience leading, managing, and developing teams, with a strong focus on mentorship, performance growth, and career development.
• Excellent communication and interpersonal skills, with the ability to build trust and influence clients and cross-functional internal partners.
• Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture.
• Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.
• Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs.

WHAT DO WE OFFER

• Healthcare, Dental, and Vision coverage
• 401K plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

WE SUPPORT YOU BEING YOU

• DEPT® is an equal opportunity employer (EOE).
• We believe our work is its best when our people feel safe and free to be themselves.
• We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities.

DEPT® IS A GROWTH INVENTION COMPANY

• We are a Growth Invention company built to help the world’s most ambitious brands grow faster.
• We operate at the intersection of technology and marketing, delivering growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
• Our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
• Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

DIVERSITY, EQUITY, & INCLUSION

• We take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
• We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.