Paid Social Team Lead

About the role

The Social Media Team Lead at Stream Companies works closely with the Integrated Media VP, providing strategic recommendations for key accounts or troubled accounts, as well as offering insights into team member performance and individual goals.

Essential Responsibilities

• Manage a portfolio of paid social accounts on Meta, and all other applicable social media platforms.
• Oversee day-to-day operations of team members, keeping an eye out for any issues or areas of improvement within a given role or for a given team member, as well as identifying those who are excelling and going above and beyond.
• Support the Integrated Media VP in ensuring that issues, as well as successes, are communicated to the proper team members in a timely manner.
• Assist the Paid Social Director with developing and implementing larger initiatives within the team, including guiding client strategy and recommendations, resource planning, and hiring.
• Train new hires and current team members as needed.
• Participate in onboarding and oversee the full training process for new team members, recognizing where there is a need for training based on team questions, issues, opportunities, etc., and seeing the training through.
• Serve as the liaison between departments when needed, helping team members overcome problems or issues.
• Communicate department updates, bandwidth, issues, and opportunities to the Integrated Media VP and Social Director.
• Aid in developing social training materials on best practices and new products/strategies as they evolve.

Qualifications

• 3+ years of experience managing social media ad campaigns and working directly in Facebook Business Manager.
• 1+ years of experience managing two or more direct reports.
• Automotive background preferred but not required.

Skills & Experience

• PREFERRED: Experience working with product catalogs and pixels within Meta Business Manager.
• Well versed with paid social platforms (Meta, Tiktok, LinkedIn, etc.).
• Understanding of basic Google Analytics functionality and reporting.
• General knowledge of other digital advertising channels such as SEO, SEM, or Video/Display.
• Ability to coach and motivate team members.