Partner Marketing Manager – Channels & Strategic Alliances (Remote)

About the role

Location: Remote - US. Reports To: Head of Product Marketing: Engineering Intelligence.

We are seeking a highly collaborative and execution-oriented Partner Marketing Manager - SDO & Reseller Programs to lead and scale marketing efforts across two strategic partner ecosystems: Standards Development Organizations (SDOs) and publishing/content partners, and reseller and channel partners supporting the growth of our Engineering Intelligence solutions globally. This is a highly visible role that blends partner marketing, go-to-market execution, enablement, campaign development, and relationship management. The ideal candidate understands how to market through partners, support co-selling motions, and build scalable programs that drive awareness, pipeline, and revenue. The role will work cross-functionally with Sales, Product Marketing, Partner Management, Regional Marketing, and Executive Leadership.

Responsibilities

• SDO & Content Partner Marketing: Develop and execute joint marketing programs with SDO and publishing partners; create co-branded campaigns, webinars, customer stories, thought leadership, and launch activities; support strategic partner communications and relationship‑building initiatives; help position Accuris as a trusted technology and workflow partner to the standards ecosystem; coordinate partner participation at industry events, advisory boards, and customer engagements; drive partner awareness of new platform capabilities and innovation initiatives.
• Reseller & Channel Marketing: Build and execute reseller marketing programs to support pipeline generation and revenue growth; develop scalable reseller enablement materials including messaging guides, campaign toolkits, sales presentations, battlecards, social content, email templates, and webinar kits; support reseller onboarding and ongoing go‑to‑market readiness; partner with Sales and Channel teams on co‑selling campaigns and account‑based initiatives; help establish marketing best practices, MDF usage guidance, and performance tracking for partners; identify opportunities to improve reseller engagement, activation, and market visibility.
• Campaigns & Demand Generation: Launch and manage integrated marketing campaigns across digital, email, webinars, social, and events; collaborate with regional marketing teams to localize and scale partner programs globally; measure and report on campaign performance, partner engagement, sourced pipeline, and ROI; support partner‑related product launches, announcements, and customer communications.
• Content & Messaging: Help create compelling messaging around Engineering Intelligence, standards workflows, digital engineering, compliance, and connected engineering ecosystems; work closely with Product Marketing to align partner messaging with company positioning and platform evolution; ensure consistency of branding and messaging across partner‑facing materials.

Qualifications

Required Experience

• 4–8+ years of experience in partner marketing, channel marketing, alliance marketing, or B2B technology marketing
• Experience supporting reseller/channel ecosystems and/or strategic partner programs
• Proven ability to execute multi‑channel marketing campaigns
• Strong project management and organizational skills
• Excellent written and verbal communication abilities
• Experience working cross‑functionally with Sales, Product, and Executive stakeholders

Preferred Experience

• Experience in SaaS, enterprise software, engineering technology, industrial technology, PLM, compliance, or data/analytics markets
• Experience in Energy, Aerospace & Defense, and Manufacturing is a plus
• Familiarity with standards organizations, technical content ecosystems, or engineering/manufacturing industries
• Experience supporting global or international partner programs
• Exposure to account‑based marketing (ABM) and channel enablement strategies

Pay

Accuris states that the anticipated base salary range for this position is $110,000 to $130,000 + 10% annual bonus. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role.