Partner Marketing Manager
About the role
Zip Security's fastest-growing channel runs through trusted security and compliance partners, especially the vCISOs who advise companies on what to buy, when to buy it, and whom to trust. We're hiring our first Partner Marketing Manager to make Zip the #1 security partner those advisors want to work with. Zip's Partner team owns these relationships; you'll build the marketing engine around them: the programs, content, experiences, and communications that deepen partner engagement and make it easy and compelling for partners to introduce Zip to their clients.
What we need from you is a deep understanding of how to build community, and either real familiarity with these professionals or the drive to learn what they value, how they work, and what earns their trust. Your north-star metric is growth in high-quality referrals from our partners.
Responsibilities
- Build a partner engagement engine with a rhythm of valuable touch-points, segmented by engagement, potential, and needs, moving partners from newly onboarded to engaged to consistently referring.
- Develop a deep partnership with the largest cybersecurity company through co-branded programs and joint marketing initiatives.
- Create programming that delivers value to partners, including recurring fireside chats with vCISOs, security leaders, and customers, alongside intimate dinners, roundtables, and scalable virtual events.
- Produce enablement materials (messaging, case studies, one-pagers, presentations, email copy, and landing pages) that make Zip easy to refer.
- Design an onboarding and activation journey that turns every newly signed partner into an engaged, productive one, plus campaigns and proof points to help the SDR team source new partners.
- Implement measurement tracking to connect programs, events, and content to introductions and pipeline, identifying what drives referrals.
This role has clear reporting expectations, including the ability to dive into data to tell the story and pull out trends. We believe great teams are built by curious people who care deeply about learning, collaboration, and ownership. At Zip Security, you'll have the autonomy to contribute ideas, shape decisions, and help build both our product and our culture.
Requirements
- 4 to 7+ years in partner marketing, ecosystem marketing, community, field marketing, customer marketing, or a related B2B SaaS role.
- A deep understanding of how to build community, shown through programs that activate and deepen relationships with an existing audience or partner base.
- Familiarity with vCISOs, security advisors, and compliance professionals, or the curiosity to learn this ecosystem deeply enough to understand what makes them participate, advocate, and refer.
- Experience running fireside chats, events, dinners, newsletters, community programs, or integrated campaigns that busy, senior professionals genuinely find valuable.
- Excellent writing and storytelling skills.
- Strong relationship and stakeholder-management skills; you'll work closely with Zip's Partner team and directly with external partners.
- A commercial mindset and comfort being accountable to referral, pipeline, and revenue outcomes.
- Experience in cybersecurity, GRC, compliance, or another trust-based B2B category is strongly preferred.
- Ability to move quickly on what’s happening in the cybersecurity space (customer stories, trends, news) and arm partners with those stories in real time.
- Hands-on experience with HubSpot and strong reporting skills are required.
Benefits
- Competitive compensation, equity, and comprehensive health benefits starting on day one.
- 401(k) plan to help you invest in your future.
- Flexible hybrid work environment (2-3 days in office; you decide what is best for you).
- Monthly wellness benefits to help you stay active, healthy, and balanced in whatever way works best for you.
- Comprehensive family-building, fertility, and hormonal health benefits to support you through every stage of life.
- High ownership, autonomy, and the opportunity to shape a rapidly growing company.
- Fully stocked office with endless snacks, coffee, and tea, plus Zip swag and team outings.