Jobs · Marketing · Illinois

Partner Marketing Manager

Everspring · Chicago, IL · 1 mo ago
HybridMarketing$70k–$90k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. Must not repeat job title. Must not include Job ID etc. Must remove boilerplate like EEO note, etc. Must preserve all substantive info. We need to parse the posting. Key sections: - About the role: description of role: "As the Partner Marketing Manager for Everspring, you are the strategic marketing lead to our higher education clients, delivering key insights and guidance to help them address a myriad of marketing needs. You thrive in a fast-paced client-facing role and are keenly adept at managing expectations of both client and company. As a Partner Marketing Manager, you will be equal parts big picture thinker and informed dot-connector, someone who is adept at setting and conveying informed marketing strategy as well as distilling that strategy effectively to clients and internal stakeholders. You have a wide range of marketing experiences and are comfortable addressing a host of omni-channel marketing issues, from brand development, campaign execution, content strategy and digital strategy. You are a curious problem solver who leverages market research and data to create informed and insightful strategic plans for clients. You are a team player with experience in managing through influence and collaborating with key internal and external stakeholders to achieve best in class outcomes. This position will report to the Director of Partner Marketing and is based in Chicago, IL where we currently operate in a hybrid environment and requires 3 days a week in the office." That's about the role. - Responsibilities: bullet list of duties: "Client Partnership & Account Support", "Marketing Strategy Execution", "Campaign Management & Optimization", "Cross-Functional Collaboration & Professional Growth". Each with sub-bullets. We need to extract each bullet as list items. Let's list them: Client Partnership & Account Support: - Serve as the primary marketing contact for a limited portfolio of university partners, managing day-to-day communication and coordination. - Lead routine client meetings, including status updates and campaign reviews, with guidance from senior team members when needed. - Build strong working relationships with client stakeholders through responsiveness, follow-through, and thoughtful communication. - Escalate risks, challenges, or strategic questions appropriately and collaborate with senior leaders on resolution. Marketing Strategy Execution: - Execute established marketing strategies across channels including paid media, organic content, SEO, and creative campaigns. - Support annual and quarterly planning efforts by translating strategic direction into actionable plans and timelines. - Apply best practices in audience targeting, messaging, and channel selection based on guidance, data, and prior outcomes. - Contribute to campaign briefs, messaging inputs, and creative feedback in partnership with internal teams. Campaign Management & Optimization: - Manage assigned marketing initiatives from kickoff through launch, reporting, and optimization. - Coordinate closely with Creative, Digital, SEO, Enrollment, and Analytics teams to ensure timely and accurate execution. - Review performance data with support from analytics partners and help identify opportunities for improvement. - Ensure deliverables meet quality standards and align with agreed-upon goals. Cross-Functional Collaboration & Professional Growth: - Maintain clear documentation, timelines, and communication across projects. - Learn to navigate increasingly complex client needs, timelines, and stakeholder dynamics. - Actively seek feedback and coaching to build strategic judgment and leadership skills. - Contribute to team knowledge-sharing and continuous improvement efforts. - Requirements: maybe "Qualifications" and "Skills"? The posting includes "Qualifications" section: Bachelor’s degree in marketing, communications, business, or related field required. 4–6 years of marketing experience, ideally with exposure to client-facing or account-based work. Experience supporting integrated marketing campaigns across digital and traditional channels. Strong project management skills and attention to detail. Clear, professional communicator with the ability to manage multiple priorities. Experience in higher education, education services, or agency environments is a plus. We can treat that as Qualifications. Skills maybe not separate; but we could include Skills if there are specific skill mentions: "project management", "communication", "data-driven", "omni-channel", etc. However the instruction: include a section only when posting has real specific content. We have Qualifications content. Could also have Skills: maybe not explicit separate list. Could combine Qualifications and Skills? Better to have Qualifications section with those bullet points. Could also have Skills section if we infer from responsibilities: but better not to invent. So only Qualifications. - Benefits: The posting includes benefits list: "We offer benefits that include hybrid work arrangement, paid parental leave, medical, dental and vision insurance, FSA, HSA, employer-paid short-term and optional long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, tuition reimbursement program, discounted onsite gym, optional pet insurance and more!" That's specific. So Benefits section. - Pay: "Compensation offered at Everspring will be determined by factors such as location, level, job-related knowledge, skills, and experience. Position Location: Chicago, Illinois The base salary hiring range for this position is: $70,000 - $90,000". That's specific pay range. So Pay section. - Schedule: "requires 3 days a week in the office." Also hybrid environment. So Schedule: hybrid work arrangement, 3 days a week in office. Could be included. The benefits already mention hybrid work arrangement, but schedule is separate. We can include Schedule section with that detail. - About Everspring: Could be "About the company" but not required headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. No "About Everspring". Could we put that under About the role? Probably not. The instruction: Use headings for those specific section headings. It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should only use those headings. The "About Everspring" description is not one of those headings; but we could incorporate that info into About the role? However About the role is about the role, not company. But we could still include company info under About the role? Might be stretching. Better to include a separate section? Not allowed headings. Could we omit that info? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we must keep the About Everspring info somewhere. Since we cannot create a heading not in list, we could embed it within a paragraph under an existing heading, maybe under About the role? But that would be mixing role description with company description. Could we create a

without heading? The instruction: Output ONLY the HTML fragment — no /, no markdown code fences. It didn't forbid having stray paragraphs without heading. It said use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
  • for any list of duties/requirements/benefits, and

    for prose. It didn't say we cannot have other headings, but it says use

    for section headings (e.g. ...). It implies we should use h3 for those headings if we include them. It didn't forbid other headings, but to be safe we could include About Everspring as a

    under a generic heading? But we need to preserve all substantive info. Perhaps we can include a section "About the role" that includes both role description and company overview? The role description already includes some company context (based in Chicago, hybrid). The About Everspring paragraph adds more about company mission, awards, etc. We could add that as a paragraph after the role description within the same section. That would preserve info. Thus:

    About the role

    As the Partner Marketing Manager for Everspring, you are the strategic marketing lead to our higher education clients, delivering key insights and guidance to help them address a myriad of marketing needs. You thrive in a fast-paced client-facing role and are keenly adept at managing expectations of both client and company. As a Partner Marketing Manager, you will be equal parts big picture thinker and informed dot-connector, someone who is adept at setting and conveying informed marketing strategy as well as distilling that strategy effectively to clients and internal stakeholders. You have a wide range of marketing experiences and are comfortable addressing a host of omni-channel marketing issues, from brand development, campaign execution, content strategy and digital strategy. You are a curious problem solver who leverages market research and data to create informed and insightful strategic plans for clients. You are a team player with experience in managing through influence and collaborating with key internal and external stakeholders to achieve best in class outcomes. This position will report to the Director of Partner Marketing and is based in Chicago, IL where we currently operate in a hybrid environment and requires 3 days a week in the office.

    Everspring is a leading provider of education technology and service solutions. Our advanced technology, proven marketing approach, research-based instructional design services, and robust faculty support deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone single service offerings, and innovative self-service products that enable universities to establish and maintain themselves as leaders in the digital delivery of education. Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023 and 2025. We were also certified as a Great Place To Work® in 2022, 2023, 2024 and 2025.

    Then Responsibilities section with
      containing sub-sections? Could we nest headings inside? Probably better to have each responsibility heading as

      ? But instruction only mentions h3 for section headings. Could we use

      for each responsibility? That would be many sections. But we could keep a single Responsibilities section with a
        where each top-level bullet is a responsibility heading maybe using ? However instruction: Use
        • for any list of duties/requirements/benefits. So we can make a flat list of all duty sentences. That would lose grouping but still preserve all info. Could we embed headings inside
        • ? Not prohibited. But to keep simple, we can make a flat list of all bullet points. Thus:

          Responsibilities

          • Serve as the primary marketing contact for a limited portfolio of university partners, managing day-to-day communication and coordination.
          • Lead routine client meetings, including status updates and campaign reviews, with guidance from senior team members when needed.
          • Build strong working relationships with client stakeholders through responsiveness, follow-through, and thoughtful communication.
          • Escalate risks, challenges, or strategic questions appropriately and collaborate with senior leaders on resolution.
          • Execute established marketing strategies across channels including paid media, organic content, SEO, and creative campaigns.
          • Support annual and quarterly planning efforts by translating strategic direction into actionable plans and timelines.
          • Apply best practices in audience targeting, messaging, and channel selection based on guidance, data, and prior outcomes.
          • Contribute to campaign briefs, messaging inputs, and creative feedback in partnership with internal teams.
          • Manage assigned marketing initiatives from kickoff through launch, reporting, and optimization.
          • Coordinate closely with Creative, Digital, SEO, Enrollment, and Analytics teams to ensure timely and accurate execution.
          • Review performance data with support from analytics partners and help identify opportunities for improvement.
          • Ensure deliverables meet quality standards and align with agreed-upon goals.
          • Maintain clear documentation, timelines, and communication across projects.
          • Learn to navigate increasingly complex client needs, timelines, and stakeholder dynamics.
          • Actively seek feedback and coaching to build strategic judgment and leadership skills.

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