Partner Marketing Manager

Responsibilities

• Develop and execute our partner marketing strategy across the North America partner ecosystem, including systems integrators (SIs) and GSIs spanning the to, through, and with partner motions.
• Support North America partner marketing strategy and annual joint marketing plan with sales, marketing, and partner leadership, including target verticals, use cases, and mutual pipeline commitments.
• Plan and execute co-marketing campaigns and partner-facing content with System Integrator Partners to drive pipeline and awareness.
• Own a clear Market Development Fund (MDF) operating model (intake, prioritization, budget allocation, approvals) and invest in the activations that produce the highest ROI.
• Support planning and execution of Workato's partner-facing events (Partner Kick Off, Partner Day, Partner Advisory Board).
• Track and report on partner marketing performance against ARR, ROI, and pipeline goals, partnering with Sales, Partner, Enablement, and Marketing Ops to keep programs aligned and on schedule.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience, ideally within B2B technology, channel marketing, or partner ecosystems.
• Strong understanding of co-marketing strategies and experience managing partner relationships or alliances.
• Experience developing marketing content, campaigns, enablement materials, and event programs.
• Proven ability to plan and execute partner-driven events and initiatives.
• Strong analytical mindset with experience measuring campaign performance, tracking ROI, and optimizing marketing programs.
• Excellent communication and interpersonal skills, with the ability to build trusted relationships with partners, customers, and internal stakeholders.
• Ability to work independently, take ownership, and proactively drive initiatives from concept through execution.
• Strong project management and organizational skills, with the ability to prioritize competing deadlines.
• Comfortable operating in a dynamic environment with evolving priorities.
• Ability to collaborate effectively across marketing, sales, operations, and partner teams.