Partner Marketing Manager

About the Role

We're hiring a Partner Marketing Manager to own marketing for and to our Certified Partner network. This is a hybrid role: part campaign management, part channel ownership, part product adoption marketing. You'll work closely with the VP of Marketing and the Partner Success team to ensure every partner has what they need to market Quilt effectively, and to ensure new product rollouts land with real partner adoption behind them. You'll operate as an independent contributor. This is a build-and-run role, not a manage-a-team role. You should be comfortable owning execution end to end.

Responsibilities

• Partner Marketing Enablement
  • Own the rollout of Quilt's twice-yearly partner marketing campaigns and promotions, from planning through partner-facing execution
  • Run weekly training calls with partners on new marketing channels, assets, and best practices
  • Collaborate with Partner Success to ensure partners have what they need to drive their own qualified lead and install volume
  • Build and maintain a library of partner-ready marketing assets (co-branded creative, campaign kits, sales collateral)
• Partner-Facing Channel Management
  • Own the monthly partner newsletter, from content planning to send
  • Manage and grow Quilt's partner Facebook group and Instagram broadcast channel as engagement and enablement tools
  • Build out new partner-facing social content, at Quilt.com/Partners and YouTube, aimed at attracting prospective partners to the Certified Partner Program
  • Monitor channel performance and iterate on content strategy based on what drives partner engagement and program growth
• Product Adoption Marketing
  • Partner closely with the Partner Success and Product teams on the marketing strategy behind new program and feature rollouts (Quilt Tools, Toolbox, and future releases)
  • Build adoption campaigns that drive partner usage of Quilt's software products, connecting adoption directly to homeowner lead generation and installs
  • Serve as the marketing point of contact for cross-functional rollout planning with Partner Success

What Success Looks Like

• Partner engagement with marketing assets and campaigns increases measurably
• Partner-driven homeowner lead volume grows
• New product and feature adoption rates among partners increase following coordinated marketing pushes
• Partner-facing channels (newsletter, website, Facebook group, Instagram, YouTube) show sustained growth in engagement and new partner interest

Requirements

• 5-8 years of marketing experience, with a few years in HVAC, home services, or a related trade/contractor-facing industry (required)
• Generalist marketing skill set: comfortable moving between campaign management, channel/content ownership, and program marketing without needing a specialist team
• Strong hands-on channel management skills across email/newsletter, community platforms (Facebook groups), and social (Instagram, YouTube)
• Comfort working as an independent contributor who can plan and execute without a team underneath them
• Strong cross-functional collaboration skills, especially working alongside Partner Success, Sales, and Product
• A track record of connecting marketing activity to downstream revenue metrics (leads, installs, adoption)

Nice to Have

• Experience with tools like Braze, Salesforce, or similar partner/customer marketing platforms
• Video or content creation skills for YouTube and social

Pay

The annual anticipated base salary range for this role is $120,000 - $150,000.

Benefits

• Meaningful equity
• Top-tier medical, dental, and vision benefits
• 401(k)
• Paid time off and certain leaves of absence