Partner Marketing Manager

Job Summary

Favored is a fast-growing video/social commerce company that partners with platforms, brands, and creators to boost engagement, build communities, and drive sales through shoppable video across multiple platforms. We are currently seeking a Partner Marketing Manager to own Favored’s communications with creators for creator-led campaigns on TikTok Shop.

About the Role

You will be responsible for crafting the briefs, hooks, and campaign narratives that help creators produce content that drives results. You will work closely with the brand partnerships, creator success, and design teams to ensure messaging is cohesive and aligned with brand standards.

Responsibilities

• Write copy for TikTok Shop campaign assets, creator briefs, content hooks, email, and brand partner presentations — adapting tone and format for each context.
• Build campaign messaging frameworks from scratch: the central narrative, creator talking points, and the through-line that keeps a campaign cohesive across touchpoints.
• Turn brand partner materials and goals into creator-ready concepts — distilling what matters into language that feels native to TikTok Shop and authentic for creators to use.
• Own and evolve Favored’s creator brief templates and messaging playbooks so any creator we work with is set up to represent a brand partner accurately and compellingly.
• Learn each brand partner's voice well enough to write in it — and help creators do the same.
• Catch what slips through: own quality control on copy accuracy, consistency, and alignment with brand and campaign standards.
• Use AI tools to move faster on ideation and iteration, without letting them lower the bar on what ships.

Requirements

• A degree in Communications, Journalism, Advertising, Creative Writing, or a related field.
• The ability to write in a brand's voice and know when to flex it — different channels and contexts call for different registers.
• The ability to juggle multiple campaigns, shifting priorities, diverse briefs, and maintain quality.
• The ability to switch between tones, audiences, and platforms without losing the brand thread.
• The use of AI to go faster, not to go easier — and the ability to distinguish between a sharp output and a lazy one.
• The comfort of working cross-functionally with designers, marketers, and operations teams and holding your ground in a fast-moving environment.
• Precision in writing and sharp attention to detail.
• Local to Los Angeles. The position is primarily in-office with hybrid flexibility as approved by your manager.

Qualifications

• A degree in Communications, Journalism, Advertising, Creative Writing, or a related field.
• Strong understanding of TikTok Shop and its creator ecosystem.
• Experience in content creation and marketing for social media platforms.
• Excellent communication skills and the ability to adapt messaging to various contexts.
• Ability to work independently and manage multiple projects simultaneously.
• Knowledge of AI tools and their application in content creation.
• Experience collaborating with cross-functional teams.
• Fluency in English.

Benefits

This is a full-time position with benefits and stock option eligibility.

Company Culture

Join us at Favored and be a part of a team that's shaping the future of creator video commerce!