Partner Marketing Manager

What You'll Do

• Partner Enablement & Asset Creation
• Joint Messaging & Collateral
• Collaborate with partners and Product Marketing to build and deliver a robust portfolio of partner-facing assets, including co-branded collateral, messaging guides, solution briefs, case studies, and digital campaign kits.
• Sales Enablement
• Ensure partner sales and technical teams are equipped with the latest Cognite product messaging, value propositions, and competitive intelligence.
• Brand Compliance
• Provide marketing guidance to partners, ensuring all joint materials align seamlessly with Cognite's brand guidelines.
• Demand Generation & Campaign Execution
• Co-Marketing Campaigns
• Design, launch, and manage end-to-end joint marketing plans with prioritized partners to generate awareness, drive demand, and build a qualified sales pipeline.
• Events & Activations
• Execute joint webinars, digital campaigns, content syndication, and partner workshops. Drive partner activation and sponsorships for Cognite field events and Impact, our global AI and data industry flagship event.
• Partner Communication
• Manage partner communication channels (newsletters, portals, and Slack/Teams networks) to keep partners informed of product updates, marketing initiatives, and success stories.
• Operations & Analytics
• PRM & MarTech Management
• Utilize and optimize partner relationship management (PRM) platforms, asset management systems, and joint lead tracking tools to ensure seamless lead routing and attribution.
• KPI & ROI Tracking
• Track performance, analyze campaign data, and regularly report on KPIs and the ROI of partner marketing investments to internal leadership and partner stakeholders.
• Budget Support
• Help manage localized partner marketing budgets and market development funds (MDF) effectively, ensuring optimal resource allocation.

The Impact you bring to Cognite

• Experience
• 5+ years of experience in partner marketing, channel marketing, or alliances marketing within an AI and/or B2B SaaS/enterprise software company.
• Ecosystem Knowledge
• A strong understanding of different industrial partner ecosystems (GSIs, regional SIs, ISVs, and OEMs) and how to effectively market to, through, and with them.
• Execution Excellence
• A proven track record of executing joint demand generation campaigns (digital, events, content) that resulted in measurable pipeline growth.
• MarTech Savvy
• Familiarity with Marketo, Salesforce, Partner Relationship Management (PRM) platforms, LLMs and AI-native martech solutions.
• Industry Familiarity
• A solid understanding of the industrial sector (Energy, Process Manufacturing, Utilities, Pharma, etc.) and its unique digital transformation challenges is highly preferred.
• Communication Skills
• Excellent written and verbal communication skills, with the ability to build strong, trust-based relationships with external partner marketing contacts.

A snapshot of our many perks and benefits as a Cogniter

• Competitive compensation
• 401(k) with employer matching
• Competitive health, dental, vision & disability coverages for employees and all dependents
• Unlimited PTO
• Paid Parental Leave Program
• Employee Referral Program
• Join a team of 60+ different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝.
• A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
• Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
• Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners.
• Paid mobile phone and WiFi
• Impact 2025
• Cognite's Industrial AI: Moonshot
• We’re globally recognized domain experts with an international presence that spans Phoenix, Houston, Oslo Tokyo, Bengaluru, and Abu Dhabi.