Partner Marketing Manager

What You Will Be Doing

• Develop and execute strategic partner-led event programs aligned with business objectives.
• Manage relationships with 10-12 named strategic partners, serving as a primary point of contact for event-related initiatives.
• Collaborate with partners to identify opportunities for co-branded events, executive engagements, webinars, conferences, and customer-facing programs.
• Create and maintain event plans, timelines, budgets, and success metrics.
• Negotiate and manage sponsorship activities tied to Memorandums of Understanding agreements (MOUs), marketing development funds (MDF), and similar partnership documentation.
• Cook up with internal marketing, sales, operations, and partner teams to ensure seamless event execution.
• Track, analyze, and report event performance metrics including attendance, engagement, pipeline influence, revenue contribution, and ROI.
• Recommend improvements and optimization strategies based on event performance data.
• Manage partner communications before, during, and after events to maximize engagement and outcomes.
• Ensure partner programs align with brand standards, business goals, and partnership commitments.

What You Bring

• 5+ years of experience in partner marketing, alliance marketing, channel marketing, event marketing, or strategic partnerships.
• Proven experience managing partner-led or co-sponsored events and activities.
• Experience supporting and maintaining partnership agreements, sponsorship contracts, or similar business documentation.
• A strong understanding of event strategy, planning, execution, and post-event measurement.
• Demonstrated ability to build relationships with external partners and executive stakeholders.
• Experience tracking and reporting marketing or event ROI.
• Excellent project management and organizational skills.
• Strong communication and stakeholder management abilities.
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• B2B technology, SaaS, channel, or partner ecosystem experience (preferred).
• Experience managing Marketing Development Funds (MDF) or co-marketing budgets (preferred).
• Familiarity with CRM and marketing automation platforms (preferred).
• Experience working with strategic alliances, channel partners, or ecosystem partners (preferred).

Our Benefits

• Competitive compensation commensurate with experience
• Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance
• Flexible paid time off
• Paid holidays
• 401k & Company Match
• Learning & Development Stipend
• Employee Referral Bonus