Partner Marketing Manager

About Us

6sense's mission is to multiply what matters: growth, retention, and efficiency. We envision a future where companies, teams, and people reach their full potential. People are the heart and soul of 6sense. We serve with passion and purpose and live by our Being 6sense values: Win as One Team, Stay Curious, Do The Right Thing, Own the Outcome, and Create Belonging. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. We want 6sense to be the best chapter of your career.

Responsibilities

• Joint Go-to-Market Programs: Build and run co-marketing programs with strategic partners, from end to end: partner alignment, asset development, campaign execution, field activation, and measurement. Own the pipeline contribution from partner marketing activity and be accountable for reporting it clearly.
• Joint Events and Activations: Own the partner presence at key industry events (including our own, BreakThrough), co-hosted webinars, and joint field programs. Coordinate logistics, messaging, and follow-up across both sides of the partnership to ensure activations generate pipeline.
• Partner Relationships: Serve as the primary marketing counterpart to partner marketing and alliances teams at key accounts. Build working relationships where partner counterparts actively seek us out. Create opportunities for 6sense to co-present at joint events and develop trust to accelerate joint programs.
• Partner Marketing Metrics: Define what success looks like for partner marketing at 6sense. Work with marketing operations to build reporting infrastructure and communicate results to marketing leadership and BD stakeholders regularly.
• Performance Measurement:
  • Partner-Sourced Pipeline: Volume and velocity of pipeline generated through co-marketing programs and partner activations, tracked with clear attribution.
  • Partner Marketing Engagement: Depth of engagement from partner counterparts: co-investment in programs, co-branded content produced, joint events executed, and partner-sourced leads generated.
  • Enablement Adoption: Usage and effectiveness of partner-facing enablement materials, measured by partner sales team feedback and co-sell conversation rates.
  • Program Execution Quality: On-time, on-brief delivery of co-marketing programs—with the partner relationship strengthened as a result.

Competencies and Behaviors

• Influence Without Authority: Operate effectively in an environment where key collaborators (partner counterparts, internal sales, product marketing) don’t report to the same leadership. Build alignment through credibility and relationships.
• Revenue-First Thinking: Connect every program to pipeline and revenue. Measure success by outcomes, not just activities. Ask, "What did this produce?" and design programs to answer that question.
• Partner-Facing Presence: Comfortably represent 6sense externally. Show up in partner conversations with confidence and preparation to be a genuine asset.
• Execution Discipline: Manage the complexity of co-marketing at pace. Deliver joint programs even when approval chains are complex.
• Cross-Functional Orchestration: Work fluidly across product marketing, demand generation, content, field marketing, and BD to bring partner programs to life.

Requirements

• 5+ years in B2B marketing, with at least 2 years in a field marketing, partner marketing, alliance marketing, or ecosystem marketing role where you owned outcomes and field programs.
• Experience working directly with external partner stakeholders, including presenting to partner leadership, negotiating co-marketing agreements, and maintaining productive relationships through disagreements.
• A clear point of view on how to measure partner marketing impact, including handling attribution ambiguity.
• Familiarity with the B2B SaaS technology ecosystem: how ISV partnerships, technology integrations, and co-sell motions work in practice.

Pay

Base Salary Range: $83,317.50 – $122,199.00. The range represents the anticipated low and high end for this position. Actual salaries may vary based on factors including work location and experience. The base salary is one component of 6sense’s total compensation package, which may also include bonuses, commission, and stock options.

Benefits

• Health coverage, including life and disability insurance.
• 401K employer matching program.
• Paid parental leave, paid holidays, self-care days, and paid time off (PTO).
• Stock options.
• Equipment and support for remote or in-office work.
• Learning and development initiatives, including access to LinkedIn Learning.
• Quarterly wellness education sessions and self-care days.
• Employee Resource Group (ERG)-hosted events celebrating diverse backgrounds.