Partner Marketing Director

Responsibilities

• Own partner GTM strategy and narrative across the solution portfolio, and the case for why building on Acquia is the smart bet for an agency or SI practice.
• Define the partner messaging, positioning, and the tactics that will drive the most impact, coordinating across Product Marketing, Partner leadership, partner marketing, partner enablement, and the regional partner team.
• Create joint value propositions, co-sell plays, and joint Path-to-Value assets on a value-selling spine (Signal > Value > Action) that a partner's sellers can run without you in the room.
• Develop partner enablement materials such as pitch decks, battlecards, solution briefs, demo narratives, campaign-in-a-box, and measure adoption.
• Operate at the PMM, Partner, Sales, and RevOps team as a peer of the existing leadership, participating in pipeline reviews and deal desks.
• Define and report partner-sourced and partner-influenced pipeline, partner-attached deal rate, and partner-influenced revenue.
• Support partner events including travel to support key events or to collaborate in person with our partners (~15% travel).

Qualifications

• 7+ years in product marketing, partner / channel marketing, or partner GTM, including time at a level where you owned the strategy.
• Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship.
• Familiarity with the agency / SI ecosystem and how those businesses make money.
• A track record of building a partner or channel GTM motion from the ground up, not just maintaining one.
• A strategist, not a content marketer. You drive positioning and strategy and think critically about the moments of impact.
• AI-first ways of working. You use AI to move faster research, drafting, analysis, automation and have a clear point of view on where it helps and where it gets in the way.
• Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, whether it is a partner keynote, a co-sell pitch, or an internal readout.
• Cross-functional operating chops as a peer of sales, not a vendor to it.