Partner 20, Social Media Lead, Crypto
Founded in Silicon Valley in 2009 by Marc Andreessen and Ben Horowitz, Andreessen Horowitz (aka a16z) is a venture capital firm that backs bold entrepreneurs building the future through technology. We are stage agnostic, investing in seed to venture to growth-stage technology companies across AI, bio + healthcare, consumer, crypto, enterprise, fintech, games, and companies building toward American dynamism. a16z has $100B+ under management across multiple funds. The a16z crypto team aims to foster innovation, accelerate progress, and enable the crypto ecosystem to thrive in the U.S., bringing the best of blockchains, crypto, and decentralization to the world.
About the role
The Social Media Lead is responsible for growing a16z crypto’s social channels, engaging key communities across different audiences relevant to the industry. This role involves working closely with the crypto marketing team to adapt and distribute existing content into social media posts and create content native to social platforms, including clips, campaigns, and more. Responsibilities span social media for external podcast appearances, media interviews, investment announcements, events, editorial content, and special projects. This person will also advise the broader a16z crypto team and portfolio companies on social media strategy and profile building. This is a remote role (including on West Coast time), though occasional in-office presence will be required for team offsites, conferences, and events.
Responsibilities
- Build and strategize social media initiatives, operationalizing ideas into processes, pipelines, and content calendars while proposing creative formats and staying on top of trends.
- Analyze and optimize content performance, testing hypotheses, evaluating results, and integrating learnings into future programs.
- Create and produce social content, including identifying, adapting, and editing short-form clips for engagement.
- Monitor internet culture, online conversations, and industry trends to craft compelling, informative, and entertaining social media content.
- Develop community and voice by engaging with relevant audiences, influencers, and acting as the online brand voice for a16z crypto.
Requirements
- Excellent communication skills across text, multimedia, design, or memes.
- Hands-on experience owning or driving social media for a high-visibility or high-growth brand, preferably embedded in a content operation.
- Proven ability to adapt style and voice across platforms (e.g., X, LinkedIn, Instagram) and audiences, balancing playfulness, thoughtfulness, and accessibility.
- Experience with crypto-native or alt social media tools and video platforms (e.g., YouTube, TikTok) is a plus.
- Strong command of data, including implementing analytics tools and interpreting insights.
- Ability to manage multi-threaded, cross-functional deadlines.
- Passion for technology, the internet, open source, and/or crypto; intellectual curiosity and continuous learning.
- Low ego, high empathy, and strong collaboration skills with diverse teams.
Pay
The anticipated salary range for this role is $199,000 - $232,000. Actual starting pay may vary based on experience, skills, and scope. This role is eligible for participation in the a16z carry program, discretionary bonus programs, and benefits.
Benefits
- Health, dental, vision, disability, and life insurance.
- 401K plan.
- Vacation and sick leave.