Part-Time Social Media Assistant

Key Responsibilities

• Monitor the Campus Recreation social media calendar to ensure timely and accurate posting of facility updates, events, and programs.
• Develop engaging digital content, including video editing, graphic design, and creative storytelling, to build engagement among target and broad audiences.
• Research and implement emerging trends and engagement strategies to enhance social media presence.
• Maintain a consistent tone and voice across all platforms, adhering to University brand guidelines and evolving best practices.
• Schedule and post content across platforms, ensuring alignment with department objectives.
• Attend Campus Recreation events and programs to capture real-time content, including video, photography, and social stories.
• Actively monitor and engage with social media followers, responding to comments and messages as needed.
• Serve as a brand ambassador for Penn State Campus Recreation, both online and in-person.
• Work closely with the social media team to align messaging and strategies.
• Communicate regularly with supervisors, maintaining open dialogue on project progress and social media performance.
• Display professionalism in all interactions, modeling positive rapport with patrons and colleagues.
• As a decisive problem-solver in the absence of professional staff, ensure smooth operations.

Preferred Experience & Skills

• Experience (academic or non-academic) in social media management, communications, or business operations.
• Strong problem-solving skills and the ability to interact positively with patrons and employees.
• Proficiency in Adobe Express and familiarity with content creation tools, social media analytics, and engagement strategies.

Work Environment & Requirements

• Work will take place on the University Park campus.
• Candidates must successfully complete a background check.
• This role requires flexibility to accommodate a variable schedule, including mornings, evenings, weekends, and University breaks.