Paid Social Strategist

About the role

Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Paid Social Strategist. You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the year.

Responsibilities

• Supporting media initiatives by providing strategic recommendations for paid social campaigns
• Analyzing data and providing insights to improve paid media performance
• Executing paid social campaigns including campaign build-outs, budget pacing, and bid optimizations
• Monitoring and reporting on campaign performance to ensure they are meeting or exceeding client expectations
• Conducting benchmarking, projecting, and reach & frequency analysis to inform media planning
• Collaborating with cross-functional teams to execute campaigns that meet or exceed client expectations
• Staying current with industry trends and best practices

Requirements

• 1-2 years of experience in a digital marketing role
• A passion for social media and data analysis
• Strong analytical and problem-solving skills
• Excellent organizational and time management skills
• Strong communication and interpersonal skills
• Ability to work in a fast-paced, deadline-driven environment
• Bachelor's degree in marketing, advertising, business, or related field

Qualifications

• Substantially improving media metrics primarily by managing bidding strategy and budgets
• Designing and executing creative tests that lead to data-driven design optimizations and considerations
• Controlling bids and budgets across multiple campaigns to drive a holistic result
• Understanding integrated media strategies and concepts
• Generating robust media plans based on reach, frequency, projected CPA or ROAS goals
• Understanding Facebook audiences and audience modeling overall
• Clear understanding of social auctions and all parameters that affect them (bid, budget, relevance, available inventory, etc)
• Reliably creating audiences from different sources while limiting overlap or cannibalization
• Creating media plans at effective spend levels, highlighting efficiency and scaling

Skills

• Strategic thinking
• Data analysis
• Collaboration
• Teamwork
• Client focus

Benefits

• Family-oriented environment
• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical (PPO or High Deductible option) for employee + dependents
• Employer-paid Dental & Vision
• Promotions from within
• Variety and rapid career development

Pay

Competitive salary commensurate with experience

Schedule

Full-time position