Paid Social Strategist

Responsibilities

• Manage and create campaigns across platforms for multiple clients, monthly campaign volume 150+ campaigns.
• Develop and proofread ad copy for social advertising campaigns.
• Provide strategic budget, flighting, and creative recommendations based on client investment level and market/audience size.
• On-going review & Optimization of active campaigns
• Adjust targeting on campaigns if needed.
• Evaluate performance of active ads in accounts.
• Complete monthly campaigns performance reporting including strategic recommendations for future campaigns.
• Participate in client-facing strategy calls as needed.
• Translate complex social media metrics into clear, actionable business recommendations.

Qualifications

• Bachelor’s Degree in Journalism, Communications, Marketing, or Advertising preferred.
• 1+ years of experience navigating Facebook business manager and managing Facebook ad campaigns within the business manager tool preferred.
• Advertising agency experience preferred.

Skills & Experience

• Facebook Business Manager experience preferred.
• Excellent written, interpersonal, communication and public speaking/presentation skills.
• Advanced skills with Microsoft Office, including Word, PowerPoint, and Excel.
• Strong organizational skills with excellent attention to detail.
• Ability to multi-task and work in a fast-paced environment.