Paid Social Specialist

Campaign Execution

Manage budgets for your assigned paid social accounts
Build and launch monthly campaigns on Meta Ads Manager, Instagram, and other emerging paid social channels with consistency and a high degree of technical accuracy
Execute innovative campaign strategies at scale across clients.

Data & Optimization

Deliver clear business outcome and campaign efficiency performance insights
Translate paid social campaign and campaign results in digestible, informative, and irresistible ways for account management and clients
Use reporting and data to supercharge and inform meaningful full-funnel outcome optimizations
Continuously test audiences, creative, and bidding strategies to improve performance
Proactively self-educate on new social media opportunities (targeting, features, trends, etc.) to develop career growth and identify untapped potential for current campaigns

Collaboration & Team Support

Work collaboratively with the paid social team to update products/campaigns, launch new products/campaigns, and deliver on team initiatives.
Partner with sales teams to champion the power of paid social advertising through trustworthy and informative support ticket responses
Communicate kindly and refreshingly internally and externally

Job Requirements

• High degree of technical accuracy in a fast-paced and high-touch environment across multiple platforms and technology tools.
• Comfortable working with data, identifying patterns, and turning analysis into action.
• Enjoys working hard; is action-oriented and full of energy for the things they see as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.
• Uses rigorous logic and methods to solve difficult problems with effective solutions; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn’t stop at the first answer.
• Works effectively across teams and communicates clearly with both technical and non-technical audiences.
• Basic to intermediate understanding of paid social and paid social platforms (Meta/Instagram); exposure to additional is a plus.
• Basic to intermediate understanding of digital advertising metrics and campaign KPIs.
• Comfortable with analytics, spreadsheets, and data.
• Ability to manage multiple tasks and deadlines in a fast-paced, deadline-driven environment.
• Strong writing skills; able to clearly summarize campaign performance and recommendations for diverse audiences.
• Experience & Education: 2-year technical degree — 4-year degree+
• Preferred Experience: agency experience

What We Offer

• 15 days of PTO
• 9 Paid Holidays
• 1 day off for your birthday
• 401k plan
• Community Work Environment
• Hybrid work opportunities
• Free snacks and drinks
• Great Health Insurance plan - Dental / Vision/ Life Insurance / Accident Insurance

Supervisory Responsibility

This position has no supervisory responsibilities

Working Conditions

Social Media Specialists are seated for 6-8 hours per day, performing constant motions such as typing and using other computer equipment. Certain situations may require bending, squatting, or lifting objects that do not exceed more than 25lbs.