Paid Social Specialist

About the Role

The Paid Social Specialist oversees the strategy, execution, and performance of our paid social advertising channels. This includes developing full-funnel paid media strategies, managing budgets, optimizing campaigns, and driving measurable results aligned with company growth goals.

Duties and Responsibilities

• Building and managing campaigns within Meta Ads Manager (primary platform), with additional opportunities across LinkedIn and TikTok
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of channel strategies and implement improvements to optimize ROI
• Partner with content creators, designers, and external vendors to produce engaging, channel-specific materials that resonate with target audiences
• Manage channel-specific budgets, ensuring efficient allocation of resources and cost-effectiveness of campaigns
• Manage the channel-specific fulfillment of compliant, timely, and effective tactics
• Work closely with sales, product, and analytics teams to ensure alignment of messaging, goals, and initiatives across all touchpoints
• Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and growth
• Prepare regular performance channel analysis, offering actionable insights and recommendations to optimize results
• Other duties as assigned

Requirements

• Bachelor's degree in marketing, business administration, or a related field
• 3-5 years of experience in marketing, with a focus on social ads management
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Tableau)
• Strong understanding of marketing channels, including social media, direct mail, email, paid search, and SEO
• Exceptional communication and project management skills
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• A data-driven mindset with a knack for interpreting analytics to improve results
• Familiarity with A/B testing and conversion rate optimization techniques
• Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce)

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits
• Annual Bonus Program
• Corporate 401(k) matching
• Generous time off, 10 paid company holidays, sick time off, and paid parental leave
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code
• Hybrid work arrangement, working in the office Monday-Thursday and remotely on Fridays