Paid Social Specialist

Responsibilities

• Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
• Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities.
• Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently.
• Help guide creative based on performance and results if required.
• Monitor and proactively optimize on-going campaigns for various clients.
• Support your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them.
• Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager.
• Ensure all deliverables meet our service level agreements.

Requirements

• 3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration.
• Exhibit strong attention to detail and comprehensive follow through.
• Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities.
• Proven experience creating and implementing offline media, social media / real-time marketing campaigns.
• Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn.
• Work efficiently, are dependable and have an entrepreneurial spirit.
• Team player who helps contribute wherever needed.
• Ability to thrive in fast paced, dynamic environment.

Skills

• Facebook Blueprint Media Buying Professional Certification required by month 3 of employment.

Benefits

Not specified.

Pay

$70,000 – $85,000 annually.

Schedule

Full-time.