Paid Social Marketing Manager, Americas

Responsibilities

• Drive strategy and execution of large-scale paid campaigns to boost sales pipeline
• Measure and optimize campaign performance across key growth metrics
• Collaborate with cross-departmental teams to enhance the paid marketing program
• Report campaign results to stakeholders for transparency and strategy alignment
• Partner on audience management to optimize user reach
• Analyze campaign effectiveness and adjust spend for improved value
• Identify weaknesses in the paid program and develop improvement strategies

Qualifications

• 7+ years of work experience
• 5+ years in paid digital marketing, ideally in paid social
• 2+ years of B2B marketing experience
• Deep understanding of digital marketing best practices and growth concepts
• Ability to communicate effectively with cross-functional teams
• Prominent self-starter with minimal oversight
• Strong analytical skills and problem-solving capabilities

Benefits

• Opportunity to impact a leading financial technology company
• Collaborative and cross-functional work environment
• Culture that prioritizes user experience in marketing strategies
• Focus on continuous improvement and innovation in marketing approaches
• Access to the latest tools and resources in digital marketing