Paid Marketing Manager - Social

We need to output HTML fragment with sections: About the role, Responsibilities, Qualifications, Pay, Benefits. Possibly also "About TEGNA" but that's not a section heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. The posting includes "About TEGNA" and "About The Role". We should include "About the role" as heading? The "About The Role" is a section with prose. We can include

About the role

then paragraph. We must not include boilerplate like EEO, Recruiting Fraud Alert, Privacy Notice. Also remove duplicated lines. Keep all substantive info. We need to preserve all substantive information: About TEGNA maybe not needed? It's about company but could be considered background; but instruction says include a section ONLY when posting has real, specific content for it. The "About TEGNA" is generic company description; could be considered not specific to role. Might be okay to omit? The instruction: "Prefer a few substantive sections over many thin ones." Probably we can omit About TEGNA as it's not role-specific. But we might include as a paragraph under About the role? Not needed. Safer to include only sections with role-specific content: About the role, Responsibilities, Qualifications, Pay, Benefits. We must not include Schedule (not present). Skills not separate; qualifications cover. We must use

• for any list of duties/requirements/benefits. So responsibilities list should be
  . Qualifications list also
  . Benefits list also
  . Pay: just a paragraph maybe. We must not invent or summarize away detail. Preserve all substantive info. Let's extract responsibilities bullet points from text: Responsibilities section includes multiple paragraphs with bullet-like sentences. We need to turn each distinct duty into
  • . Let's list: - Develop and implement paid social media strategies that align with broader marketing objectives, focusing on driving traffic, engagement, and conversions. - Plan, execute, and manage paid media buys across platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and emerging social platforms. - Set up campaigns with detailed targeting parameters, budgets, bidding strategies, and creative variations. - Monitor campaigns daily to ensure performance goals are met, adjusting bids and strategies as needed. - Partner closely with internal creative teams to concept, brief, and develop high-performing assets tailored for social and cross-channel use. - Provide data-driven insights to influence creative direction, messaging, and visual strategy. - Build structured A/B and multivariate testing roadmaps, including creative rotations, variant testing, messaging frameworks, and placement-level analyses. - Translate testing results into actionable creative and channel recommendations. - Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance daily. - Analyze in-platform metrics and downstream engagement to optimize budgets, bids, audiences, and creative mix. - Work with analytics teams to refine dashboards, measurement strategies, and attribution frameworks. - Run experiments across audiences, creatives, and placements to systematically improve efficiency. - Collaborate with analytics, product, engineering, and creative teams to align efforts across acquisition, retention, and monetization. - Influence creative and product roadmaps through insights and performance trends. - Communicate findings and recommendations clearly to leadership and peer teams. - Ensure accurate campaign setup, trafficking, tagging, and QA across all social campaigns. - Maintain documentation of campaign learnings, testing frameworks, and optimization decisions. - Ensure data integrity across MMPs, attribution systems, and platform dashboards. That seems comprehensive. Qualifications bullet list: - 5+ years of experience managing paid social media campaigns. - Proficiency in using social media ad platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, and others. - Deep understanding of paid social media’s role within the broader digital marketing landscape. - Knowledge of audience segmentation, retargeting strategies, and full-funnel paid social tactics. - Experience working closely with creative teams to develop high-performing assets. - Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle. - Sharp analytical mindset with experience reading dashboards, performance reports, and attribution data. - Excellent communication skills with the ability to simplify complex findings. - Capable of thriving in a fast-paced, multi-project, high-growth environment. - Experience with cross-device attribution (mobile ↔ OTT). - Familiarity with MMPs (e.g., Kochava or AppsFlyer) and analytics/reporting tools (e.g., Google Analytics, Sprinklr, or similar). - Background in media, streaming, subscription services, or app growth. Benefits bullet list (extract from Benefits paragraph): - Comprehensive benefits designed to safeguard the physical, mental and financial health of employees and their families. - Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas. - Access to dental and eye care coverage. - Fertility, surrogacy and adoption assistance. - Disability and life insurance. - 401(k) program: full, part-time and temporary employees can contribute 1% - 80% of pay on a pre-tax basis; contributions up to first 4% of pay eligible for 100% company match; 100% vested from day one. - Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. - Generous Paid Time Off (PTO) benefit. - Nine paid holidays per year. - Note: Some jobs covered by collective bargaining agreement; some or all benefits may not apply; some newsroom bargaining unit employees receive health and retirement benefits under union plans. This is a conditional note; we should keep it as part of benefits? It's a qualifier. We'll include as a bullet maybe: "Some jobs are covered by a collective bargaining agreement; thus some or all of the benefits described herein may not apply (e.g., some newsroom bargaining unit employees receive health and retirement benefits under union-administered plans)." Pay: "$100,000—$130,000 USD". We'll put in

    Pay Range: $100,000—$130,000 USD

    . About the role paragraph: The text under "About The Role": "We’re seeking a highly skilled Paid Marketing Manager - Social with deep hands-on experience in scaling social media campaigns and a strong background in creative development and testing. This role requires someone who has an extensive understanding of the paid social ecosystem, including campaign strategy, execution, and performance optimization. The ideal candidate will have experience placing and managing media buys on platforms like Facebook, Instagram, TikTok, LinkedIn, and others, with the ability to deliver measurable results." We'll put that as

    About the role

    after heading. Now produce HTML fragment:

    About the role

    We’re seeking a highly skilled Paid Marketing Manager - Social with deep hands-on experience in scaling social media campaigns and a strong background in creative development and testing. This role requires someone who has an extensive understanding of the paid social ecosystem, including campaign strategy, execution, and performance optimization. The ideal candidate will have experience placing and managing media buys on platforms like Facebook, Instagram, TikTok, LinkedIn, and others, with the ability to deliver measurable results.

    Responsibilities

    • Develop and implement paid social media strategies that align with broader marketing objectives, focusing on driving traffic, engagement, and conversions.
    • Plan, execute, and manage paid media buys across platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, and emerging social platforms.
    • Set up campaigns with detailed targeting parameters, budgets, bidding strategies, and creative variations.
    • Monitor campaigns daily to ensure performance goals are met, adjusting bids and strategies as needed.
    • Partner closely with internal creative teams to concept, brief, and develop high-performing assets tailored for social and cross-channel use.
    • Provide data-driven insights to influence creative direction, messaging, and visual strategy.
    • Build structured A/B and multivariate testing roadmaps, including creative rotations, variant testing, messaging frameworks, and placement-level analyses.
    • Translate testing results into actionable creative and channel recommendations.
    • Monitor pacing, CAC/CPA efficiency, ROAS, retention, and device-level performance daily.
    • Analyze in-platform metrics and downstream engagement to optimize budgets, bids, audiences, and creative mix.
    • Work with analytics teams to refine dashboards, measurement strategies, and attribution frameworks.
    • Run experiments across audiences, creatives, and placements to systematically improve efficiency.
    • Collaborate with analytics, product, engineering, and creative teams to align efforts across acquisition, retention, and monetization.
    • Influence creative and product roadmaps through insights and performance trends.
    • Communicate findings and recommendations clearly to leadership and peer teams.
    • Ensure accurate campaign setup, trafficking, tagging, and QA across all social campaigns.
    • Maintain documentation of campaign learnings, testing frameworks, and optimization decisions.
    • Ensure data integrity across MMPs, attribution systems, and platform dashboards.

    Qualifications

    • 5+ years of experience managing paid social media campaigns.
    • Proficiency in using social media ad platforms, including Facebook Ads Manager, TikTok Ads, LinkedIn Campaign Manager, Pinterest Ads, and others.
    • Deep understanding of paid social media’s role within the broader digital marketing landscape.
    • Knowledge of audience segmentation, retargeting strategies, and full-funnel paid social tactics.
    • Experience working closely with creative teams to develop high-performing assets.
    • Strong understanding of creative testing principles, A/B methodology, and the creative optimization cycle.
    • Sharp analytical mindset with experience reading dashboards, performance reports, and attribution data.
    • Excellent communication skills with the ability to simplify complex findings.
    • Capable of thriving in a fast-paced, multi-project, high-growth environment.
    • Experience with cross-device attribution (mobile ↔ OTT).
    • Familiarity with MMPs (e.g., Kochava or AppsFlyer) and analytics/reporting tools (e.g., Google Analytics, Sprinklr, or similar).
    • Background in media, streaming, subscription services, or app growth.

    Pay

    Pay Range: $100,000—$130,000 USD

    Benefits

    • Comprehensive benefits designed to safeguard the physical, mental and financial health of employees and their families.
    • Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas.
    • Access to dental and eye care coverage.
    • Fertility, surrogacy and adoption assistance.
    • Disability and life insurance.
    • 401(k) program: full, part-time and temporary employees can contribute 1% - 80% of pay on a pre-tax basis; contributions up to the first 4% of pay are eligible for a 100% company match and are 100% vested from day one.
    • Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
    • Generous Paid Time Off (PTO) benefit.
    • Nine paid holidays per year.