Paid Social Manager

Full time, direct hire role based in Boston, MA with on-site presence required two days per week (Tuesday and Thursday).

About the role

Our client in the education space is seeking a Paid Social Manager to oversee all paid social campaigns from start to finish across Meta, TikTok, LinkedIn, Pinterest, Reddit, YouTube, and emerging platforms. This position blends creative thinking with strong analytical skills and requires experience managing large budgets (50K+ per month). You will collaborate with creative, analytics, and marketing teams to build, optimize, and scale paid social programs that drive company growth. The role is 65% campaign execution and 35% campaign strategy.

Responsibilities

• Paid Social Strategy and Execution
  • Own strategy and execution across multiple platforms, with emphasis on Meta ads
  • Build, optimize, and scale campaigns using advanced targeting and testing
  • Manage budgets, pacing, and performance tied to acquisition goals
• Creative Collaboration
  • Partner with creative teams to ideate and oversee social media content production
  • Identify trends, propose new concepts, and provide creative direction
  • Work with creative teams on briefs, feedback, and ongoing asset updates
  • Understand how visuals, messaging, and formats impact results
  • Maintain a consistent creative testing and refresh schedule
• Analytics and Reporting
  • Monitor daily performance using GA4, Tableau, and internal dashboards
  • Run A/B and multivariate tests
  • Present insights and recommendations to leadership
• Cross-Functional Work
  • Partner with content, brand, analytics, and marketing teams
  • Support paid search and display as needed

Requirements

• 5+ years hands-on paid social experience
• Strong Meta Ads expertise
• Experience with TikTok, Pinterest, Reddit, and YouTube
• Ability to manage 50K+ monthly budgets
• Strong analytical skills (GA4, Excel, reporting tools)
• Experience with A/B testing and optimizing creative and targeting
• Ability to work cross-functionally and communicate clearly

Qualifications

Ideal candidates will demonstrate the following on their resume:

• Clear ownership of paid social channels
• Experience managing 50K+ monthly budgets
• Platforms managed (Meta, TikTok, Pinterest, Reddit, etc.)
• Examples of creative testing and insights
• Demonstrated impact on acquisition or revenue
• Hands-on execution, not just strategy

Skills

• Interest in travel and mission-driven work
• Strong communicator
• Collaborative, personable, and team-oriented
• Brings energy, curiosity, and ownership
• Comfortable in a fast-paced, high-expectation environment

Benefits

• 4 weeks PTO in year 1
• 10 paid holidays and 2 floating holidays
• 25% 401K match
• Market-leading medical, dental, and vision coverage
• Fertility and family-building support
• Wellness reimbursement
• Travel discounts
• Sabbatical eligibility
• Frequent social and learning events