Paid Social Lead (Remote)

About the role

Forbes Advisor is looking for a dynamic and results-driven Paid Social Lead to join the Performance Marketing Team. This role involves leading a team of Campaign Managers across multiple verticals, including Health, Insurance, and Financial Services. You will define and execute Paid Social marketing strategies, build a high-performing team, and deliver profit at scale. Reporting to the VP – Social and Native, you will collaborate with creative, publishing, product, digital experience, and data teams to drive successful and profitable Paid Social campaigns.

Responsibilities

• Achieve performance targets of Paid Social within the Social and Native Department.
• Define and execute Paid Social marketing strategy roadmap across all verticals.
• Build and lead a high-performing Paid Social team to deliver on strict revenue and profit targets.
• Deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, and other emerging opportunities.
• Collaborate with stakeholders across global offices to align with business goals.
• Discover and surface additional products/services via competitor research that show promise in the paid social affiliate space.
• Lead with best performance marketing practices and continuously improve marketing opportunities across verticals.
• Design workflows and guides to upskill and improve the Paid Social team.
• Build excellent working relationships with affiliate partners.
• Guide tracking, reporting, and automation requirements with internal teams.
• Improve landing page experience and conversion rate via A/B testing with the Digital Experience team.
• Provide regular reporting and updates on strategy roadmap to the Leadership Team.
• Responsible for hiring, training, development, and performance management of the team.
• Conduct performance reviews and support direct reports on career development.
• Maintain a deep understanding of the performance marketing landscape, including platform updates, trends, and emerging tools.

Requirements

• 5+ years of experience in performance marketing on Paid Social platforms.
• Experience in line management and leading a team of Paid Social buyers.
• Fluency in using ad serving technologies, platforms, and tools.
• Excellent quantitative and analytical abilities to generate actionable insights from data.
• Team player with an all-hands-on-deck attitude and an entrepreneurial mindset.
• Experience in Affiliate Marketing and/or LeadGen.
• Ability to build and lead a high-performing team.
• Forward-thinking, always looking to improve existing activity and identify new opportunities.
• Excellent communication and collaboration skills.
• Ability to coordinate with internal teams and external platforms.
• Familiarity with project management tools like Asana or Airtable is a plus.
• Proactive and detail-oriented approach to problem-solving.
• Knowledge of the Health, Insurance, or Financial Services verticals is a strong advantage.
• Flexibility to work across global time zones and adapt to changing priorities.