Paid Social Director

About the role

As a Paid Social Director at PMG, you will lead innovative paid social strategies for a leading client, collaborating with cross-functional teams to deliver impactful campaigns.

Responsibilities

• Own and lead paid social strategy across core and emerging platforms, driving innovation and measurement plans for best-in-class performance.
• Serve as the strategic lead for client relationships, acting as a trusted advisor to senior-level stakeholders and ensuring alignment with their goals and vision.
• Shape full-year partnerships with platform representatives, identifying opportunities for collaboration, testing, and learning that deliver measurable value.
• Collaborate across teams, including social, creative, strategy, and technology, to optimize campaign performance daily, weekly, and monthly.
• Master PMG’s proprietary technology, Alli, using it to deliver tailored data analyses and insights while contributing to its evolution to better serve client needs.
• Guide and mentor your team, nurturing both their technical expertise and leadership skills to ensure their growth and the success of your shared efforts.
• Evaluate resource needs and staffing plans, ensuring the team is equipped to meet client demands while maximizing efficiency and impact.
• Bring energy and focus to every project, ensuring campaigns are delivered on time, within budget, and aligned with strategic objectives.

Requirements

10+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience. 4+ years of leadership experience, with a proven ability to train, mentor, and coach team members on both technical and interpersonal skills.

Qualifications

• Advanced expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to design and execute high-impact strategies.
• Strong proficiency in Content Marketing to align messaging and creative strategies with platform best practices and client goals.
• Expertise in managing campaigns across social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn, maximizing client performance and engagement.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze data, develop insights, and refine strategies.
• Strong analytical and problem-solving skills, paired with a proactive approach to uncovering opportunities and optimizing performance.
• Excellent collaboration and communication skills, ensuring alignment with clients, internal teams, and platform representatives.
• Proven ability to inspire and guide teams, fostering a culture of innovation, collaboration, and professional growth.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Skills

• Leadership and strategic planning skills.
• Technical proficiency in paid social platforms and analytics tools.
• Collaborative and communicative abilities.
• Adaptability and continuous learning mindset.

Benefits

Professional Development, Generous Time Off, Parental Leave, Retirement & Pension Plans, Fertility and Family Support, Healthcare, Pet Insurance, Lifestyle Spending Accounts, Commuter Benefits, Annual Bonus, Volunteering Opportunities, AI Enterprise License.