Paid Social Director

About the role

As a Paid Social Director at PMG, you will lead innovative paid social strategies for a leading client, collaborating with various teams to deliver impactful campaigns.

Responsibilities

• Own and lead paid social strategy across core and emerging platforms, driving innovation and measurement plans for best-in-class performance.
• Serve as a strategic lead for client relationships, advising senior-level stakeholders and ensuring alignment with client goals and vision.
• Shape full-year partnerships with platform representatives, identifying opportunities for collaboration, testing, and learning that deliver measurable value.
• Collaborate with social, creative, strategy, and technology teams to optimize campaign performance daily, weekly, and monthly.
• Master PMG’s proprietary technology, Alli, using it to deliver tailored data analyses and insights while contributing to its evolution.
• Guide and mentor your team, nurturing both technical expertise and leadership skills to ensure their growth and the success of shared efforts.
• Evaluate resource needs and staffing plans, ensuring the team is equipped to meet client demands while maximizing efficiency and impact.
• Bring energy and focus to every project, ensuring campaigns are delivered on time, within budget, and aligned with strategic objectives.

Requirements

• 10+ years of experience in paid social strategy or a related field, with a bachelor’s degree or equivalent experience.
• 4+ years of leadership experience, with a proven ability to train, mentor, and coach team members on both technical and interpersonal skills.
• Advanced expertise in Paid Social, Marketing Metrics, and Marketing Planning & Analysis to design and execute high-impact strategies.
• Strong proficiency in Content Marketing to align messaging and creative strategies with platform best practices and client goals.
• Expertise in managing campaigns across social media platforms such as Meta, TikTok, Pinterest, Snap, and LinkedIn, maximizing client performance and engagement.
• Advanced skills in tools like Google Analytics, Microsoft Excel, and SQL to analyze data, develop insights, and refine strategies.
• Strong analytical and problem-solving skills, paired with a proactive approach to uncovering opportunities and optimizing performance.
• Excellent collaboration and communication skills, ensuring alignment with clients, internal teams, and platform representatives.
• Proven ability to inspire and guide teams, fostering a culture of innovation, collaboration, and professional growth.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Qualifications

• Advanced degree in marketing, communications, or a related field.
• Experience with digital marketing analytics and data-driven decision-making.
• Knowledge of industry trends and best practices in paid social media.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong interpersonal and communication skills, with the ability to work effectively with cross-functional teams.

Skills

• Strategic thinking and problem-solving skills.
• Leadership and mentoring abilities.
• Data analysis and interpretation skills.
• Collaborative and team-oriented approach.
• Adaptability and continuous learning mindset.

Benefits

• Professional Development: Learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Paid time off and holiday allowances.
• Parental Leave: Paid parental leave.
• Retirement & Pension Plans: Competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Pet insurance coverage.
• Lifestyle Spending Accounts: Healthy habits and well-being promotion.
• Commuter Benefits: Travel and commuting support.
• Annual Bonus: Annual bonus eligibility.
• Volunteering Opportunities: Community service hours.
• AI Enterprise License: Access to AI Enterprise accounts and training.

Pay

Competitive compensation package based on experience and qualifications.

Schedule

Full-time position with standard business hours.