Paid Social Director

About the role

This role involves executing paid digital media campaigns across various platforms like Facebook, Twitter, Snapchat, Pinterest, YouTube, and more. Key responsibilities include planning, implementing, monitoring, optimizing, analyzing, and reporting on these campaigns. The role also entails leading as the SME for clients, providing strategic recommendations, analysis, and reporting, and responding to ad-hoc requests.

Responsibilities

• Develop media strategy and build paid media plans (audience targeting, messaging, budgeting, optimizations)
• Leverage real-time data dashboards and reporting tools to communicate campaign performance to clients and create a roadmap for the future
• Analyze performance data and provide action plans based on conclusions
• Measure and continuously optimize campaign performance while setting benchmarks and recommending future tests
• Communicate with clients on all campaign elements (planning, performance, status)
• Prepare reports and present results to clients and management
• Maintain up-to-date knowledge of best practices and strategies in advertising networks
• Develop marketing strategies and plans to support client business objectives
• Build effective relationships with clients
• Gather data on consumer, competitor, and market conditions

Requirements

• Bachelor's degree in Marketing or related field required
• 5+ years of performance marketing experience in social media required
• Highly knowledgeable with automation tools (bidding and targeting) & ad creative testing tools
• Experience in scaling/increasing campaigns while maintaining or improving performance KPIs
• Ability to manage large spending accounts with significant optimizations and budgets
• Problem-solving and structuring complex projects with multiple stakeholders and deliverables
• Effective communication skills at all levels
• Ability to work in a fast-paced environment

Qualifications

• Knowledgeable with industry trends and best practices
• Experience in digital marketing and advertising
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team

Skills

• Strategic thinking and planning
• Data analysis and interpretation
• Ad creative and bidding optimization
• Client relationship management
• Project management and execution

Benefits

• Competitive salary with performance-based bonuses
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development and career growth opportunities
• Creative and collaborative work environment
• Additional benefits such as life and accident insurance, disability plans, and employee assistance programs
• Discounts and perks through Employee Purchase Programs
• Parental leave and tuition reimbursement
• Workplace amenities including communal meeting rooms, standing workstations, and half-day Fridays
• Company events and happy hours
• Additional perks like new MacBook Pros and reimbursement for office needs