Paid Social Director

Paid Social Media Director with 7+ years’ experience, responsible for planning and overseeing paid social campaigns across platforms for Pharma DTC and HCP accounts. Client‑facing role representing the Social team in internal and external meetings, hands‑on development of platform campaigns, budget allocations, reporting insights, and training of social media specialists. Works closely with creative and media teams to align social plans with overall brand strategy.

Essential Functions

• Client/Project Management: Lead client relationships and manage day‑to‑day deliverables, partnering closely with agency and AOR leaders.
• Strategic Planning: Oversee key brand and tactical planning deliverables and presentations.
• Presentations: Represent paid social on client and internal calls, delivering reports and providing recommendations.

Job Duties & Responsibilities

• Develop, plan, coordinate, and oversee implementation of social media initiatives to achieve intended objectives.
• Execute in‑platform campaigns across Facebook, X, LinkedIn, Instagram, TikTok.
• Strategize and create paid social media plans in accordance with budgeting, including ongoing project management.
• Stay abreast of platform targeting and tactical offerings while ensuring highest standards for pharmaceutical advertising.
• Work with marketing sciences to set benchmarks for industry comparison and build actionable KPIs.
• Partner with marketing sciences to create, manage, report, and optimize social media campaigns and determine best tracking methods.
• Prioritize and coordinate outbound social engagement opportunities, using insights and analysis to amplify brand recognition and trust.
• Collaborate with the engagement team on content performance and audience insights to assist writers, editors, and designers.
• Analyze and track organic and paid social efforts, set benchmarks, and draw actionable insights to validate effectiveness.

Knowledge, Skills & Abilities

• Complete knowledge of paid social platforms (Facebook, X, LinkedIn, Instagram, TikTok) and best practices.
• Experience developing cross‑channel targeting strategies and managing multiple large enterprise‑level accounts.
• Proven ability to mentor, train, and build effective teams.
• Experience working with audience personas to connect with diverse audiences.
• Ability to develop social media KPIs, create pixels, and tracking URLs for Google Analytics.
• Strong analytical skills to judge and quantify media results and translate data into compelling stories.
• Working knowledge of online performance tracking and measurement tools.
• Excellent communication, presentation, and collaboration skills across all organizational levels.
• Ability to think critically, multitask, and thrive in a fast‑paced environment.

Competencies

• Team Player – builds positive relationships and trust.
• Curiosity – continuously learns and asks thought‑provoking questions.
• Communication – proactive, clear, concise, and responsive.
• Attention to Detail – delivers accurate work on time.
• Self‑Starter – enthusiastic about social and health landscape.
• Organized – manages workload efficiently.
• Leadership – manages junior team members, delegates, mentors, and inspires.
• Social Evangelist – champions paid social value and best practices.
• Resource & Relationship Management – builds agency‑wide solutions.
• Strong Presentation Skills – demonstrates paid social value to senior leaders.

Pay

$130,000 – $170,000

Schedule

Omnicom policy requires a minimum of three days per week in the office, with many agencies moving toward a five‑day in‑office schedule.