Paid Social Consultant

What You'll Do

• Develop and execute Paid Social strategies across Meta, TikTok, LinkedIn, Snapchat, Pinterest and emerging social platforms for our education client
• Manage campaigns from strategy through execution, including audience targeting, KPI development, trafficking, creative briefing and asset coordination
• Oversee budget pacing, campaign optimization and testing roadmaps to maximize client performance
• Serve as the primary client contact for Paid Social initiatives, presenting campaign insights, performance updates and strategic recommendations
• Design and implement creative and audience testing strategies to improve campaign effectiveness
• Analyze campaign performance and translate data into actionable business insights
• Mentor and support Paid Social Specialists and Senior Specialists, providing guidance and best practices
• Partner with analytics and cross-channel marketing teams to develop integrated performance marketing strategies
• Stay current on Paid Social platform updates, emerging trends and industry best practices

What We're Looking For

• 3-5 years of Paid Social marketing experience within an agency or client-facing environment
• Experience managing annual budgets in the $MM range
• Expertise in Meta Ads Manager and at least one additional platform, including TikTok, LinkedIn, Snapchat or Pinterest
• Strong analytical and problem-solving skills with experience interpreting campaign performance data
• Advanced proficiency in Excel and digital marketing analytics tools
• Proven success managing client relationships and presenting strategic recommendations
• Ability to manage multiple client accounts and competing priorities in a fast-paced environment
• Experience mentoring junior team members and collaborating across cross-functional teams
• Bachelor's degree or equivalent professional experience

What's In It for Me?

• Remote work schedule, must be able to work in CST
• Competitive compensation of $40-$45 per hour, based on experience
• Medical, dental and vision insurance
• Opportunity to lead Paid Social strategy for a diverse portfolio of clients
• Collaborative, innovative culture that values creativity, data-driven decision-making and continuous learning
• Exposure to cutting-edge AI-powered marketing technology and advanced analytics
• Opportunity to mentor team members while expanding your strategic leadership experience
• Fast-paced environment with opportunities for professional growth and long-term career advancement