Paid Search Strategist

If you're tired of being another account manager juggling endless client requests and reporting on vanity metrics, this is your opportunity to own results that actually matter. At Signature Media, you'll manage more than Google Ads campaigns—you'll influence how growing home service companies generate revenue. You'll have real ownership over strategy, the freedom to test new ideas, access to modern AI tools, and a clear path to becoming our future Director of Paid Advertising.

About the role

We aren't looking for someone to simply optimize bids. We're looking for someone who enjoys solving problems, improving systems, and building campaigns that generate qualified leads that actually become paying customers. If you enjoy figuring out what works, challenging conventional thinking, and continuously improving performance, you'll fit right in.

Why Join Signature Media?

• Own Strategy—Not Just Tasks: You'll have real ownership over your client portfolio and the freedom to make strategic decisions instead of waiting for approvals on every optimization.
• Work That Actually Matters: Our success isn't measured by impressions or click-through rates. Every decision ties back to generating qualified leads that become booked jobs and real revenue for our clients. You'll have visibility beyond platform metrics and see the actual business impact of your work.
• Grow Into Leadership: This role offers a capability-based path to Director of Paid Advertising. Promotions aren't based on tenure—they're earned by demonstrating results, expanding your expertise, and taking on greater ownership.
• Experiment Without Red Tape: Want to test Demand Gen? Curious whether Reddit or Nextdoor could outperform traditional channels? If you can build the business case, we'll support the experiment. Innovation is encouraged—not buried in approval chains.
• Work With Modern Marketing Tools: AI isn't an afterthought here. ChatGPT, Claude, and other AI tools are part of our daily workflow to help us move faster, solve problems, and deliver better results.
• Join a Team You'll Actually Enjoy Working With: We're a small, collaborative team that enjoys solving difficult marketing challenges together. No unnecessary meetings. No corporate bureaucracy. Just smart people focused on doing great work.

Responsibilities

• Auditing new accounts to uncover tracking issues, wasted spend, and structural problems
• Building accurate conversion tracking using Enhanced Conversions, offline conversion imports, and server-side tracking where appropriate
• Creating first-party data strategies through CRM integrations, customer lists, and audience signals
• Managing and optimizing campaigns across:
  • Google Search
  • Performance Max
  • AI Max
  • Demand Gen
  • YouTube
• Designing and evaluating paid media experiments on platforms like Meta, Reddit, Nextdoor, Angi, and Yelp
• Monitoring Cost per Qualified Lead, booked jobs, and revenue performance—not just platform metrics
• Maintaining keyword quality through ongoing search term reviews and negative keyword management
• Delivering clear, actionable reporting that explains what changed, why it mattered, and what's next

What Success Looks Like

Our scoreboard isn't clicks. It isn't impressions. It isn't even Cost per Lead. Success is measured by how much booked revenue your campaigns generate for every advertising dollar invested. If you're energized by connecting marketing performance to real business outcomes, you'll thrive here.

Requirements

• Required:
  • 2-4 years managing paid media across multiple client accounts (agency experience preferred)
  • Strong Google Ads expertise across Search, Performance Max, AI Max, Demand Gen, and related campaign types
  • Experience implementing offline conversion imports and advanced conversion tracking
  • Comfortable testing new advertising platforms and evaluating results objectively
  • Daily user of AI tools like ChatGPT or Claude to improve productivity and campaign performance
• Nice to Have:
  • Experience marketing home service businesses such as roofing, foundation repair, HVAC, plumbing, waterproofing, or similar trades
  • Google Ads Certification
  • Experience with call tracking platforms such as CallRail, WhatConverts, or similar tools

Benefits

• $65,000-$78,000 base salary
• Performance-based bonus tied to portfolio success and operational excellence
• Comprehensive medical, dental, and vision coverage
• HDHP/HSA with employer contribution
• 401(k) with 4% employer match
• $2,000 annually for certifications, conferences, and professional development
• Fully remote position
• Unlimited Paid Time Off
• Quarterly in-person team meetups
• Clear, capability-based path to Director of Paid Advertising

Pay

$65,000-$78,000 base salary + performance-based bonus

Schedule

Fully remote with unlimited Paid Time Off and quarterly in-person team meetups.

About Signature Media

Signature Media is a performance-driven marketing agency specializing in the home services industry. We manage more than $5 million in annual advertising spend for roofing, foundation repair, waterproofing, plumbing, pest control, and other home service companies across the United States.

Our Clients Hire Us For One Reason: To generate more qualified leads that become booked jobs and profitable growth. Every strategy, optimization, and experiment starts with that objective.