Paid Search & Social Strategist

About the role

Campfire Consulting is seeking a Paid Search & Social Strategist to join our dynamic team. The ideal candidate will have 4+ years of hands-on experience in paid search, SEM, biddable media, or marketing analyst roles. Experience with Google Ads and social platforms like Meta, TikTok Ads is essential. Strong analytical skills, comfort with GA4, and proficiency in Excel and Google Sheets are required. A genuine curiosity about performance and previous experience with SEO or content strategy is helpful but not mandatory.

Responsibilities

• Build, execute, manage, and optimize paid search campaigns across Google Ads and peripheral search platforms as needed
• Build, execute, manage, and optimize social campaigns across major platforms such as Meta, TikTok, and Reddit
• Analyze performance data regularly and translate it into clear insights, hypotheses, and next steps
• Support ongoing media spend actualization and optimization
• Act as a “boots-on-the-ground” search expert, proactively flagging opportunities, risks, and performance shifts
• Collaborate with media strategists and account leads to ensure search and social approaches align with broader channel strategy
• Support reporting and performance storytelling—helping explain what’s happening and why it matters
• Participate in regular check-ins with leadership to review monthly and quarterly trends across accounts
• Aid in onboarding and mentoring newer team members as the search team grows
• Participate in projects beyond your core accounts when needed

Requirements

Hands-on experience managing Google Ads, and social for primary platforms (Meta & TikTok Ads)

Strong working knowledge of Excel and Google Sheets for analysis, pacing, and reporting

A genuine curiosity about performance

Comfort working in GA4, executing complex tagging/event tracking, and connecting platform performance to on-site behavior

Previous exposure to SEO or content strategy is helpful, but not required

Qualifications

Meticulous and organized

Thoughtful and collaborative

Calm under pressure

Self-motivated, but not a lone wolf

Ask questions, share learnings, and contribute to the team's growth

Grounded and professional

Skills

Google Ads and/or Microsoft Advertising certifications are a plus

Benefits

If mutually agreed upon, you will transition to an FTE with benefits including:

• Hybrid work environment with three days in our Portland, ME office (T-TH) with remote or in-office Mondays/Fridays
• Flexible PTO and company holidays, including a paid week off between Christmas and New Year’s
• Health insurance (medical, dental, vision)
• 401(k) with company match
• Paid volunteer time to support causes you care about
• Profit-sharing opportunities based on agency performance
• Parental leave and flexible schedules for caregivers
• A culture that values people first—not just performance metrics

Pay

$60,000 - $70,000 per year

Schedule

Hybrid work environment with three days in our Portland, ME office (T-TH) with remote or in-office Mondays/Fridays