Paid Search Marketing Manager

About the role

The Field Marketing Manager (Paid Search Manager) in the field SEM account management group is responsible for executing daily tasks in collaboration with agency teams to help fulfill Synergize Cross-Tier search responsibilities on the client's business. This role centers externally on servicing retail automotive clients, including work with individual dealerships and regional sales corporate associates for assigned territory.

Responsibilities

• Review and manage the performance of Client SEM programs and plans
• Schedule and execute both in-person and online meetings with day-to-day Client contacts and their teams
• Serve as Client liaison to SEM execution team
• Work with Saatchi & Saatchi team to understand overall Client campaigns and Media Strategies
• Work with Regional Client on overall monthly and annual business goals and sales plans
• Work with Director of Field Operations on presenting overall strategy and performance details to Regional Client staff
• Share and present SEM performance details to internal staff
• Automotive Dealer and client communication experience highly preferred
• Understand and experience with SEM is a highly preferred
• Advertising Agency experience is highly preferred
• Prior experience working with Digital Advertising is a must
• An understanding of integrated communications (TV, Radio, Digital, Sponsorships, etc.) is also required in order to effectively understand the larger Account

Requirements

• Significant client contact will be involved, and an understanding of the Client’s business is essential; the Field Marketing Manager will be required to forge positive relationships with his/her Clients through consistent contact and diligent client service.
• The position will require the Field Marketing Manager to build solid relations with other agency departments (Creative, Media, Traffic, Planning, and Finance) to help facilitate efficient day-to-day internal operations.
• The Field Marketing Manager must possess the capability for analytics of core KPIs and be able to develop and prepare all proper/required reporting on his or her assigned activities.
• A significant degree of advertising agency experience is necessary as the job requires a high level of understanding of advertising principles and agency functions.
• Prior experience in retail and/or the automotive categories is a plus but not required.
• Knowledge of other integrated communications (digital marketing, direct marketing, sales promotion, public relations, engagement marketing, collateral, and merchandising) is also a plus.
• The Field Marketing Manager position will require extensive use and proficiency of specific computer software.
• The primary Client SEM contact, the Field Marketing Manager will be responsible for the overall success of the SEM program.
• Develop an understanding of the overall strategy, tactics and goals of SEM program
• Become an internal and external ambassador for overall program effectiveness, success and performance
• The Field Marketing Manager will be required to travel to their client’s market, executing meetings and maintaining regular contact with key Client personnel
• The position requires reviewing and analyzing of dashboard data, identifying trends and developing insights
• The position also requires the management of Client budgets, identifying and vocalizing increase or decrease needs