Paid Search Account Manager

About the role

We are seeking a Paid Search Account Manager to lead high-impact campaigns for large brands, analyze complex data, and turn insights into strategic recommendations that drive performance.

Responsibilities

• Own paid search performance and execution for ~3-8 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics

• Proactively identify growth opportunities and performance gaps, implementing optimizations across campaign types, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time

• Lead client communications, providing strategic insights, performance updates, and recommendations on testing and optimization

• Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data-driven actions to achieve profitability and growth targets

• Translate analytical insights into clear, actionable, strategic recommendations that shape campaign strategy

• Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to inform broader paid search strategy

• Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals

• Integrate AI-driven tools and automation into analysis, campaign strategy, and execution (including smart bidding, generative creative, and use of AI tools) to drive efficiency, unlock new growth opportunities, and continuously improve performance outcomes

Requirements

• Bachelor's degree and at least 5 years of professional experience, with at least 3 years focused on paid search OR Master's degree and at least 4 years of professional experience, with at least 2 years focused on paid search

• Deep expertise in paid search platforms (Google Ads, Microsoft Advertising) and hands-on experience with conversion tracking and GA4

• Proven ability to analyze data and translate insights into strategic, high-impact campaign decisions

• Track record of leading paid search account management, providing strategic guidance, and influencing marketing decisions at a senior level

• Proven creative problem-solving skills to overcome challenges and deliver strong results

• Exceptional written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally

• Eagerness to learn and experiment with new tools, technologies, and approaches in the digital marketing space

• Embody ROI’s core values and readiness to actively and enthusiastically contribute to a collaborative team environment