Paid Media Strategist (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business results. With over a decade of expertise and 420+ B2B brands, we operate through three divisions—Performance, Communications, and Commerce—unified by our DiscoverabilityOS™ methodology. This role sits within our Paid Media team, where you’ll build high-performing strategies for B2B businesses across Technology, Industrial, and Services markets.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OKRs
• Proven and measurable success with mid-market or enterprise accounts
• Unique perspective on how to drive value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Competitive, curious, and a true problem solver
• Stay ahead of industry trends, including AI and automation
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Embody our core values in every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that lead to consistent renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision-making in strategic account direction

Pay

The annual base salary range for this position based in the United States is $70,000–$95,000 USD with potential for bonus eligibility. Actual salary may vary based on skills and experience.

Benefits

• Medical, dental, vision, disability, and life insurance coverage for you and your family (100% employer-paid for you, 50% employer contribution for dependents)
• Mental health support: Access to certified therapists through Spring Health and Headspace membership
• Physical wellness: Gympass
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (December 24–January 1), and paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling over time
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership

Schedule

This is a remote-first role with the flexibility to work from anywhere in the U.S. (or in our Irvine, CA office). The position operates 100% virtually, with collaboration via Zoom and Slack.

Work Environment Requirements

• Must be able to operate a laptop (PC or Mac) and office productivity tools
• Reliable internet access and a professional background for virtual meetings
• Ability to remain stationary for extended periods and interpret written/verbal communication
• For global roles (Canada, UK, Australia), must have established work authorization and permanent residency in the country