Paid Media Strategist (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business impact over vanity metrics. With over a decade of expertise and 420+ B2B brands, we deliver results through three divisions—Performance, Communications, and Commerce—aligned under our DiscoverabilityOS™ methodology. This system integrates brand and demand strategies to guide your Ideal Customer Profile (ICP) across every decision point, spanning Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing.

The Paid Strategist is a client-facing role responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Media campaigns. You’ll build high-performing strategies for B2B businesses in Technology, Industrial, and Services markets while collaborating with clients and internal stakeholders.

Responsibilities

• Oversee and lead a portfolio of Paid Media accounts.
• Serve as direct support to client contacts and maintain weekly communication with vendors or operational partners to align on tasks, work quality, and process improvements.
• Drive referrals through client relationships and your professional network.
• Develop and refine client strategies quarterly, including budget creation, maintenance, and optimization across multiple paid media channels.
• Deeply understand client positioning, unique value propositions, and ensure accurate lead routing within CRM systems.
• Assess the value of Programmatic campaigns and optimize PPC advertising across platforms like Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting.
• Maintain personal productivity and utilization while working with the Associate Director to achieve internal and client goals.

Requirements

• 3+ years of experience at a performance or digital marketing agency.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Deep expertise in paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to drive data-driven decisions.
• Proven success with mid-market or enterprise accounts and a unique perspective on driving value for SaaS clients.
• Ability to translate strategy into actionable insights and tell stories with data.
• Competitive, curious, and a true problem solver with a passion for staying ahead of industry trends, including AI and automation.
• Strong organizational skills to prioritize and manage multiple projects simultaneously.
• Quality-obsessed with a passion for advertising and results.
• Annual travel to visit clients as needed (approximately once per year per client).

What Success Looks Like

• Embody Directive’s core values in every interaction, internally and externally.
• Effectively manage approximately five mid-tier and enterprise accounts.
• Meet and exceed department-level OKRs, such as client growth and goal attainment.
• Build client trust and relationships that lead to consistent renewals.
• Cross-sell services aligned with client goals and objectives.
• Communicate results clearly with client point of contact and executives.
• Demonstrate exceptional decision-making in strategic account direction.

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance plans, with 100% employer-paid coverage for you and 50% employer contribution for dependents.
• Mental health support: Access to certified therapists through Spring Health and a Headspace membership.
• Physical wellness: Gympass membership.
• Time off: Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end-of-year recharge (December 24 – January 1), and paid parental leave.
• Financial benefits: Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure, scaling over time.
• Annual anniversary trip to Newport Beach, CA, with peers and executive leadership.

Pay

The annual base salary range for this position in the United States is $70,000–$95,000 USD, with potential for bonus eligibility. Actual salary may vary based on Directive’s compensation practices, job-related skills, and depth of experience.

Schedule

This is a remote-first role with the flexibility to work from anywhere in the U.S. or from our state-of-the-art offices in Irvine, California. For global opportunities, you must have established work authorization and permanently reside in the country (e.g., Canada, UK, or Australia). Collaboration primarily occurs via virtual meetings (Zoom) and Slack.

Work Environment Requirements

• Operate a laptop (PC or Mac) and use office productivity tools as necessary.
• Able to remain stationary for extended periods and maintain reliable internet access.
• Professional background and ability to observe and interpret written/verbal communication.
• Reasonable accommodations available for qualified individuals with disabilities. Inquiries can be directed to careers@directiveconsulting.com.