Paid Media Strategist (PPC/SEM)

Role Responsibilities

• Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
• Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
• Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
• Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
• Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
• Conduct A/B testing and implement data-driven decisions to improve campaign performance.
• Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.
• Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media.

Requirements

• Bachelor's degree in marketing, advertising, or a related field (preferred).
• Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients.
• Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager.
• Solid understanding of keyword research tools, competitor analysis, and industry trends.
• Exceptional attention to detail and ability to manage multiple projects simultaneously.
• Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members.
• Google Ads certification is a plus.

Qualifications

• Clix fosters an environment where there is a continual opportunity to learn and grow in your career.
• The option to work remotely allows each team member to be more productive while working where they are most comfortable.
• Our integration with top digital collaboration tools allows the team to feel connected and work seamlessly, even in a remote environment.

Benefits

• A competitive salary.
• A full range of benefits.
• Matching 401(k).
• Paid time off (PTO).