Paid Media Strategist

About the role

This isn't a campaign management role. You'll become the trusted growth advisor for a portfolio of B2B clients, partnering directly with founders, CMOs, and marketing leaders to solve complex acquisition challenges. You'll own strategy, guide execution, and measure success by business outcomes—not clicks and impressions. You'll work alongside a team of specialists who support campaign implementation, allowing you to focus on higher-value thinking, experimentation, client leadership, and performance.

Responsibilities

• Growth Strategy: Develop acquisition strategies that align with pipeline and revenue goals. Identify new opportunities, challenge assumptions, and continually improve account performance.
• Client Leadership: Become the primary strategic partner for 5–8 clients. Lead meetings, communicate insights clearly, and build long-term trusted relationships.
• Performance: Work closely with our Paid Media Specialists to ensure campaigns are executed to a high standard. Jump into accounts when needed to troubleshoot, QA, or solve complex problems.
• Continuous Improvement: Use AI thoughtfully to improve research, analysis, reporting, QA, and strategic thinking. Share ideas that improve how our agency works—not just your own accounts.

Requirements

• 3+ years managing Google Ads campaigns
• Experience leading strategy for B2B lead generation campaigns
• Strong communication and presentation skills
• Analytical mindset with the ability to turn data into decisions
• Experience managing multiple clients or business stakeholders

Nice to have

• LinkedIn Ads, Meta Ads, Reddit Ads, Programmatic Ads or equivalent
• Agency experience
• B2B SaaS or technology experience
• Experience with tracking, analytics, or conversion optimization

Why join Upgrow

• Work that matters: You'll work with innovative B2B SaaS companies solving meaningful business challenges, not cookie-cutter local marketing campaigns.
• Grow faster: You'll have direct access to senior leadership, meaningful client ownership, and opportunities to expand your strategic skillset far earlier than at a large agency.
• High-performing team: We care deeply about quality, ownership, and continuous improvement. We challenge each other, share ideas openly, and celebrate great work.
• AI-first culture: We actively embrace AI to eliminate repetitive work so we can spend more time thinking strategically and creating value for our clients.

Pay

• Base Salary: $75,000–$85,000
• Performance Bonus: $5,000+ annually based on client retention, account growth, and client satisfaction.

Benefits

• 401(k) with 4% company match
• Subsidized health, dental, and vision premiums
• Unlimited PTO
• Life insurance
• Subsidized on-site parking
• On-site gym
• Hybrid schedule (3-4 days in our San Diego office)