Paid Media Strategist

Paid Media Strategist # Paid Media Strategist ## About the Role Watershed Strategy is a full-service digital advertising and strategic communications firm serving Democratic campaigns and progressive organizations. The company is seeking a Paid Media Strategist to support the implementation and management of client paid media programs during the election cycle. This role works closely with the Director of Paid Media, ad operations teams, planning strategists, data strategists, partners, and clients. The successful candidate will be comfortable managing digital advertising campaigns, analyzing performance data, optimizing campaigns against KPIs, and turning campaign insights into actionable recommendations. ## Key Responsibilities - Manage and support digital persuasion and mobilization campaigns across social, search, programmatic, and other digital advertising platforms.- Support client onboarding and verification processes.- Coordinate creative delivery, campaign setup, quality assurance, and launch activities.- Manage, optimize, and track live digital campaign performance.- Monitor budgets and ensure client KPIs are met.- Optimize campaign pacing and performance based on available data.- Deliver data-informed campaign reporting to internal teams on deadline.- Collaborate with planning and data strategists to share insights and address campaign issues.- Identify opportunities and adjust media plans or creative as needed.- Communicate program updates clearly and accurately to the Director of Paid Media, partners, and client teams.- Stay informed about changes in the digital and political media landscape.- Recommend programmatic changes based on evolving media conditions.- Apply campaign learnings within and across campaigns to improve performance.- Use campaign metrics to determine actions and measure progress toward goals. ## Required Qualifications - 3+ years of experience managing, trafficking, and reporting on paid digital media campaigns.- Experience using major digital advertising platforms and tools, including self-serve platforms such as Facebook Ads, Google Ads, or Snapchat.- Experience with at least one demand-side platform (DSP), such as The Trade Desk or DV360.- Experience with ad-serving technology such as CM360.- Experience using Google Sheets, Excel, and other data tools to export and manipulate data.- Ability to build charts or tables and develop accurate, data-based insights and takeaways.- Current understanding of the digital media landscape.- Ability to stay informed about policy changes across the broader media and political environments.- Ability to collaborate effectively in a remote work setting.- Clear and effective communication skills.- Strong organizational skills and attention to detail. ## Preferred Qualifications - No additional qualifications are explicitly identified as preferred in the provided job description. ## Skills & Competencies - Paid media strategy- Digital advertising- Campaign management- Campaign trafficking- Campaign reporting- Social media advertising- Search advertising- Programmatic advertising- Facebook Ads- Google Ads- Snapchat advertising- Demand-side platforms (DSPs)- The Trade Desk- DV360- CM360- Ad serving- Campaign optimization- Campaign pacing- Budget management- KPI tracking- Performance analysis- Data analysis- Google Sheets- Microsoft Excel- Data manipulation- Data visualization- Reporting- Audience targeting- Campaign research- Message targeting- Strategic communication- Client support- Cross-functional collaboration- Remote collaboration- Organization- Attention to detail ## Education & Experience **Education** - No specific education requirement is provided. **Experience** - 3+ years managing, trafficking, and reporting on paid digital media campaigns.- Experience with major digital advertising platforms.- Experience with at least one DSP.- Experience with CM360 or similar ad-serving technology is not sufficient based on the source; CM360 experience is specifically required.- Experience working with campaign data and reporting tools. ## Work Arrangement & Schedule - **Work Arrangement:** Remote- **Location:** Washington, DC, US (Remote)- **Employment Type:** Full-time- **Seniority Level:** Mid-Senior level- **Expected Weekly Hours:** Not specified.- **Schedule:** Not specified. ## Compensation & Benefits - **Compensation:** USD; no salary or hourly compensation is provided in the source job description.- **Benefits:** Not specified in the provided job description. ## Compliance / Additional Information Watershed Strategy serves Democratic campaigns and progressive organizations and is hiring for work supporting the current election cycle. Applicants are instructed to submit a resume by email to the address provided in the original job posting.