Paid Media Specialist (PPC)

Key Performance Indicators

• Maintain strong campaign performance across assigned client accounts, including ROAS, CPA, CTR, and conversion rate targets
• Deliver clean, accurate performance reports to the Media team on time
• Maintain budget pacing accuracy across all assigned accounts

Principal Duties And Responsibilities

• Manages day-to-day campaign maintenance across Google Ads, Meta Ads, and Microsoft Ads for a portfolio of home service clients
• Makes sure campaigns are built right, running right, and backed by accurate data
• Monitors campaign performance daily, identifies issues, and implements optimizations within established processes and guidelines
• Conducts keyword research, negative keyword maintenance, audience refinement, and bid adjustments to keep campaigns performing within target ranges
• Buys and QA new campaigns and ad sets according to Leadhub's account structure standards
• Tracks and manages budget pacing across all assigned accounts, flagging variances to the Media Director before they become problems
• Pulls and prepares performance reports for account executives to present to clients
• Partners with the creative team on ad copy and landing page needs, providing platform-specific guidance on specs and requirements
• Documents campaign changes, tests, and performance notes consistently so account history is always current and accessible
• Maintains Google Tag Manager, conversion tracking, and analytics configurations to ensure data integrity across accounts
• Stays current on platform updates, policy changes, and feature releases that affect campaign management across Google, Meta, and Microsoft
• Uses AI and automation tools (Smart Bidding, Performance Max, automated rules) within defined parameters to support campaign efficiency
• Escalates strategic questions, budget decisions, and performance anomalies to the Media Director with supporting data and a clear description of the issue

Qualifications

• 1-5 years of hands-on experience managing paid campaigns inside Google Ads and Meta Ads, not just overseeing them
• Solid working knowledge of Google Ads (Search, Display, YouTube), Meta Ads Manager, and Microsoft Ads
• Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking setup and QA
• Strong understanding of paid media performance metrics: ROAS, CPA, CTR, CPM, Conv. Rate, impression share
• Experience managing monthly budgets of $10K+ across multiple client accounts simultaneously
• A high attention to detail. You catch your own mistakes before anyone else does
• Comfortable working within established processes and account structures. You follow the system and flag it when the system needs updating
• Able to manage a high volume of accounts without losing accuracy. You build time into your day for the work that needs to get done right
• Uses AI tools in your day-to-day work and understands where they help and where they need to be checked
• Google Ads certification required or in progress. Meta Blueprint certification a plus
• Experience in home services, trades, or local service advertising a plus