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Paid Media Specialist – Meta & Google Ads | E-commerce / Shopify

OnlineJobs.PH · Commerce, MI · 2 wk ago
Marketing$320/hrFull-time

Full-time remote position with hours Monday–Friday, 9:00am–5:00pm CET/CEST (approx. 3:00pm–11:00pm or 4:00pm–12:00am Philippine time, depending on European daylight saving).

About the role

We’re hiring an experienced hands-on Paid Media Specialist to manage Meta Ads and Google Ads for an established European fashion/e-commerce business operating across Sweden, Norway, and the Netherlands. This is not a social media management or agency-coordination role. You will personally manage and optimize live advertising accounts, control budgets, analyze Shopify revenue, and make daily decisions to improve profitable growth. Creative assets will be supplied by the marketing team, allowing you to focus on media buying, testing, optimization, tracking, and commercial performance.

Responsibilities

  • Build, launch, and optimize Meta Ads and Google Ads
  • Manage campaigns across Sweden, Norway, and the Netherlands
  • Control and pace daily advertising budgets
  • Manage Google Shopping, Performance Max, and Search campaigns
  • Manage Meta prospecting, retargeting, and catalogue campaigns
  • Run structured tests across audiences, bidding, offers, products, creatives, and landing pages
  • Analyze ROAS, MER, CAC/CPA, CVR, AOV, revenue, and spend
  • Use Shopify performance, inventory, and promotions to guide advertising decisions
  • Monitor and troubleshoot conversion tracking
  • Maintain daily e-commerce performance/P&L reporting
  • Give concise daily updates on results, risks, and actions
  • Help transition paid media management from an external agency to the internal team

Requirements

  • 3+ years of hands-on paid media/performance marketing experience in e-commerce or DTC
  • Strong hands-on experience with Meta Ads Manager
  • Strong hands-on experience with Google Ads
  • Experience personally building, testing, and optimizing live campaigns
  • Working knowledge of Shopify
  • Strong Excel/Google Sheets and performance-reporting skills
  • Working knowledge of GA4, GTM, Meta Pixel, CAPI, UTMs, and attribution
  • Ability to analyze performance and make commercially sound budget decisions
  • Excellent written and spoken English
  • Reliable availability for the full 9:00am–5:00pm CET/CEST working day

Please do not apply if your experience is mainly organic social media, content creation, SEO, general VA work, or coordinating an agency rather than personally managing paid campaigns.

Preferred Qualifications

  • Paid media experience in Sweden, Norway, the Netherlands, or other European markets
  • Fashion, apparel, footwear, or consumer-brand experience
  • Google Shopping / Performance Max / Merchant Center experience
  • Meta catalogue / Advantage+ experience
  • Klaviyo or email/SMS lifecycle marketing experience
  • Experience bringing paid media management in-house

Pay

$320 USD per week.

Schedule

Monday–Friday, 9:00am–5:00pm CET/CEST.

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