Meta Paid Media Specialist

Responsibilities

• Plan, develop, and execute paid advertising strategies across Meta platforms, including Facebook and Instagram.
• Build, manage, and optimize campaigns focused on customer acquisition, remarketing, and revenue growth.
• Monitor campaign performance daily and provide structured reporting through automated dashboards.
• Conduct A/B testing across creative, audience segmentation, placements, messaging, and bidding strategies to maximize ROAS.
• Manage campaign budgets, forecast spend, and reconcile discrepancies.
• Analyze campaign performance, audience behavior, and attribution data to identify optimization opportunities.
• Partner with Brand Managers, Innovation, Analytics, and 3P teams to support new product launches, promotional campaigns, and seasonal initiatives.
• Collaborate with the Google Ads Strategist and other Advertising team members to share insights, coordinate campaign strategies, and maximize overall paid media performance.
• Maintain a strong understanding of Meta advertising updates, emerging technologies, tools, and industry best practices.

Requirements

• 4+ years of experience in ecommerce advertising management.
• Minimum 3 years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
• Proven experience executing A/B testing and campaign optimization.
• Strong understanding of Meta Ads Manager, Meta Pixel, Conversions API, audience targeting, attribution, and analytics platforms.
• Demonstrated success optimizing campaign structure, audience segmentation, and bidding strategies.
• Strong analytical skills including data manipulation and performance analysis.
• Ability to evaluate ROAS, CTR, conversion performance, spend efficiency, and creative impact.
• Excellent written and verbal communication skills.
• Agency experience welcomed.