Paid Media Manager (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business results. With over a decade of expertise and 420+ B2B brands, we specialize in aligning brand and demand through our methodology, DiscoverabilityOS™. This role sits within our Paid Media team, serving clients across Technology, Industrial, and Services verticals. As a Paid Strategist, you will be a crucial, client-facing leader responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Media campaigns. You’ll gain experience building high-performing strategies for B2B businesses in fast-paced, analytics-driven environments.

Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to align on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing accuracy within a CRM
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years of experience working at a performance/digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Proven ability to drive results and measure via OKRs
• Measurable success with mid-market or enterprise accounts
• Unique perspective on driving value for SaaS businesses
• Ability to translate and articulate strategy and tell stories with data
• Competitive, curious, and a true problem solver
• Stay ahead of industry trends, including AI and automation
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• Embody Directive’s core values in every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that lead to consistent renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision-making in strategic account direction

Pay

The annual base salary range for this position based in the United States is $70,000–$95,000 USD, with potential for bonus eligibility. The actual salary may vary based on Directive’s compensation practices, job-related skills, and depth of experience.

Benefits

• Medical, dental, vision, disability, and life insurance coverage for you and your family (100% employer-paid for you, 50% employer contribution for dependents)
• Mental health support: Access to certified therapists through Spring Health and membership to Headspace
• Physical wellness: Gympass membership
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (December 24–January 1), and paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling over time
• Annual anniversary trip to Newport Beach, CA, with peers and executive leadership

Schedule

This is a remote-first role with the flexibility to work from anywhere in the US. The position may require occasional travel to visit clients (approximately once per year per client or as needed). Collaboration primarily occurs via virtual meetings (Zoom) and Slack.

Work Environment Requirements

• Operate a laptop (PC or Mac available) and use office productivity tools
• Reliable internet access and a professional background for virtual meetings
• Ability to remain stationary for extended periods and interpret written/verbal communication
• Reasonable accommodations available for qualified individuals with disabilities