Paid Media Manager (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business impact over vanity metrics. With over a decade of expertise and 420+ B2B brands, we deliver results through three divisions—Performance, Communications, and Commerce—aligned under our DiscoverabilityOS™ methodology. This system integrates brand and demand to guide your Ideal Customer Profile (ICP) across every decision point, spanning Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing for Technology, Industrial, and Services verticals.

The Paid Strategist is a client-facing role responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Media campaigns. You’ll build high-performing strategies for B2B businesses across diverse markets and collaborate with internal teams and clients to drive measurable outcomes.

Responsibilities

• Oversee and lead a portfolio of Paid Media accounts
• Serve as direct support to client contacts and operational partners, ensuring alignment on tasks, work quality, and process improvements
• Drive client referrals through relationship-building and professional networks
• Develop and refine quarterly client strategies
• Create, maintain, and optimize paid media budgets across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm accurate lead routing within CRM systems
• Understand the value and application of Programmatic campaigns
• Manage personal productivity and utilization targets
• Collaborate with Associate Director to achieve internal and client goals
• Execute and optimize PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years of experience at a performance or digital marketing agency
• Experience working with B2B SaaS/tech clients in an agency setting
• Deep expertise in paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Proven ability to drive results and measure outcomes via Opportunity Conversion Tracking (OCT)
• Measurable success with mid-market or enterprise accounts
• Unique perspective on driving value for SaaS businesses
• Ability to translate strategy into data-driven storytelling
• Competitive, curious, and solutions-oriented mindset
• Commitment to staying ahead of industry trends, including AI and automation
• Strong organizational skills to prioritize and manage multiple projects simultaneously
• Passion for quality and innovation in advertising
• Annual travel to client sites (approximately once per client or as needed)

What Success Looks Like

• Embody Directive’s core values in every internal and external interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that lead to consistent renewals
• Cross-sell services aligned with client goals and objectives
• Communicate results clearly to client stakeholders and executives
• Demonstrate exceptional decision-making in strategic account direction

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance plans for you and your family (100% employer-paid for you, 50% employer contribution for dependents)
• Mental Wellness: Access to certified therapists through Spring Health and a Headspace membership
• Physical Wellness: Gympass membership
• Time Off: Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end-of-year recharge (December 24 – January 1), and paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Bonus: Annual bonus based on tenure, scaling over time
• Annual anniversary trip to Newport Beach, CA, with peers and executive leadership

Pay

Annual base salary range for this position in the United States: $70,000–$95,000 USD, with potential for bonus eligibility. Actual salary may vary based on Directive’s compensation practices, job-related skills, and depth of experience.

Work Environment

This is a remote-first role with the flexibility to work from anywhere in the U.S. or in our Irvine, California office. For global opportunities (Canada, UK, Australia), you must have established work authorization and permanent residency in the respective country. Collaboration is primarily virtual via Zoom and Slack.

You will need a reliable laptop (PC or Mac), high-speed internet, and a professional workspace. The role requires extended periods of stationary work, the ability to interpret written and verbal communication, and a professional background for virtual meetings. Reasonable accommodations are available for qualified individuals with disabilities.