Paid Media Manager (Remote US)

About the role

Directive Consulting is the leading B2B marketing agency for companies that prioritize real business impact over vanity metrics. With over a decade of expertise and 420+ B2B brands, we deliver measurable results through our three divisions: Performance, Communications, and Commerce. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your Ideal Customer Profile (ICP) across every decision point. We specialize in Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing across Technology, Industrial, and Services verticals.

The Paid Strategist is a client-facing role responsible for day-to-day deliverables, custom strategy creation, and execution of Paid Media campaigns. You will build high-performing strategies for B2B businesses in Technology, Industrial, and Services markets, working closely with clients and internal stakeholders.

Responsibilities

• Oversee and lead a portfolio of Paid Media accounts
• Serve as direct support to client contacts
• Coordinate weekly with vendors or operational partners to align on tasks, work quality, and improvements
• Drive referrals through client relationships and professional network
• Develop quarterly strategies for clients
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm accurate lead routing within CRM systems
• Understand the value of Programmatic campaigns
• Manage personal productivity and utilization
• Work with Associate Director to ensure internal and client goals are met
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

Requirements

• 3+ years of experience at a performance or digital marketing agency
• Experience working specifically with B2B SaaS/tech clients in an agency setting
• Deep expertise in paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in advertising platforms and tools such as Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Proven ability to drive results and measure via Opportunity Conversion Tracking (OCT)
• Measurable success with mid-market or enterprise accounts
• Unique perspective on driving value for SaaS businesses
• Ability to translate strategy into data-driven storytelling
• Competitive, curious, and a true problem solver
• Stay ahead of industry trends, including AI and automation
• Ability to organize, prioritize, and manage multiple projects simultaneously
• Quality-obsessed with a passion for advertising
• Travel to visit clients approximately once per year or as needed

What Success Looks Like

• Embody Directive’s core values in every interaction, internally and externally
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department-level OKRs, such as client growth and goal attainment
• Build client trust and relationships that lead to consistent renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client point of contact and executives
• Demonstrate exceptional decision-making in strategic account direction

Benefits

• Comprehensive medical, dental, vision, disability, and life insurance plans for you and your family (100% employer-paid for you, 50% employer contribution for dependents)
• Mental health support: Access to certified therapists through Spring Health and Headspace membership
• Physical wellness: Gympass membership
• Time off: Unlimited PTO (2-week minimum), paid company holidays, your birthday off, end-of-year recharge (December 24 - January 1), and paid parental leave
• Financial: Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, scaling over time
• Annual anniversary trip to Newport Beach, CA, with peers and executive leadership

Pay

The annual base salary range for this position in the United States is $70,000–$95,000 USD, with potential for bonus eligibility. Actual salary may vary based on Directive’s compensation practices, job-related skills, and depth of experience.

Work Environment

As a remote-first company, you’ll have the flexibility to work from anywhere in the U.S., with optional access to our state-of-the-art offices in Irvine, California. For some positions, we accommodate global opportunities in Canada, the UK, and Australia, provided you have established work authorization and permanently reside in that country.

This role operates 100% virtually from your home office. Collaboration is primarily through virtual meetings (Zoom) and Slack. You must have reliable internet access, a professional workspace, and the ability to operate a laptop (PC or Mac) and office productivity tools. Due to the nature of the role, you must be able to remain stationary for extended periods and interpret written/verbal communication effectively.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require accommodations during the application or interview process, contact careers@directiveconsulting.com.