Paid Media Manager (Hybrid, North Carolina)

Job Responsibilities

• Develop, execute, and optimize integrated paid media campaigns across paid search, paid social, programmatic, display, and select media partner channels in partnership with the Head of Paid Media and agency partners.
• Guide cross-functional partners on campaign strategy and practical application to execution, including audience targeting, budget, bid strategy, messaging, creative formats, landing page alignment, and ongoing performance optimization.
• Monitor, analyze, and report on campaign performance in partnership with agency teams, translating data into actionable recommendations that improve efficiency, engagement, conversion, and business impact.
• Partner with cross-functional stakeholders to align paid media programs with broader brand, content, demand generation, and campaign objectives.
• Support testing and experimentation across channels, audience segments, messaging, creative formats, and landing page experiences to identify opportunities for continuous improvement.
• Help optimize campaigns against key performance indicators such as engagement, traffic quality, conversion, and other agreed-upon business outcomes.
• Help establish and reinforce paid media best practices across campaign planning, execution, measurement, and optimization.
• Stay informed on media trends, platform updates, targeting and measurement changes, and evolving digital marketing best practices, applying insights to campaign strategy and performance.
• Build and share campaign insights with internal stakeholders to improve channel understanding and inform future planning, optimization, and investment decisions.

Preferred Qualifications

• 3–5 years of experience in paid media, digital marketing, performance marketing, or related roles within technology, financial services, or other complex B2B environments.
• Hands-on experience planning, managing, and optimizing campaigns across multiple paid media channels, including paid search, paid social, programmatic, display, and publisher or media partner programs.
• Strong analytical and communication skills, with the ability to interpret performance data, identify trends, present insights clearly, and make actionable optimization recommendations.
• Experience working within cross-functional marketing teams to deliver integrated campaigns and business outcomes.
• Familiarity with campaign planning, audience segmentation, A/B testing, budget management, conversion-focused optimization, and performance reporting.
• Understanding of how paid media supports broader funnel goals, including audience engagement, lead generation, and conversion.
• Ability to balance strategic thinking with hands-on execution and strong attention to detail.
• Self-starter mindset with a willingness to test, learn, and adapt.

Pay

The salary range for this position is between $90,000.00- $100,000.00. Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Benefits

We offer a comprehensive benefits package including health insurance, retirement plans, and paid time off. For more information, please visit www.broadridgebenefits.com.

Equal Opportunity Employer

Broadridge is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.