Paid Media Manager (m/f/d) in Austin, TX - hybrid

Responsibilities

• Translate product positioning and audience insights into high-performing campaigns across key platforms
• Continuously refine campaigns through budget allocation, bidding strategies, creative updates, and audience targeting
• Manage multi-country campaigns, balancing standardization and localization while ensuring compliance
• Run structured tests across keywords, creatives, landing pages, and audiences
• Build and optimize campaigns across all funnel stages to guide prospects effectively
• Partner with cross-functional marketing teams to align strategy and drive customer adoption
• Optimize channel efficiency and ensure measurable pipeline and revenue impact
• Analyze performance and deliver clear, actionable insights
• Ensure accurate tracking and reporting in collaboration with Marketing Ops and Data teams

Requirements

• 5+ years of experience in paid media, performance marketing, or demand generation
• Hands-on experience managing paid campaigns across Google, LinkedIn, and Meta with a strong focus on measurable outcomes
• An analytical mindset - able to use website behavior, conversion data, and attribution insights to guide decisions
• Experience managing budgets, targeting, and campaign structures with precision
• Proven track record of running structured experiments across creatives, audiences, and bidding strategies
• Strong collaboration skills across marketing, data, and operations teams

What Success Looks Like

• High-performing paid campaigns delivering consistent, measurable pipeline and revenue contribution
• Efficient global campaign management with strong ROI across all key platforms
• A culture of continuous experimentation driving ongoing performance improvements
• Accurate, reliable tracking and reporting enabling data-driven decision-making

About Us

KNIME is a leading AI platform that enables organizations to make sense of their data through intuitive, scalable, and collaborative data science. We empower data professionals and business users alike to build, deploy, and manage AI and data workflows that drive better decisions. Hundreds of global enterprises use the KNIME platform including Citi, Bosch and P&G. KNIME is an equal opportunity employer. We're all about providing opportunities for different perspectives to come together, where everyone feels included no matter their background.