Paid Media Manager, Amazon Supply Chain Services

About the role

Amazon Supply Chain Services (ASCS) is looking for a paid media expert to lead global paid digital brand awareness campaigns. This is a rare chance to be part of a team building an in-house media capability from the ground up for a business, setting strategy, standing up channels, and helping define what great looks like as we grow together.

The successful candidate will help set the vision for the media program, bring new innovative ideas, and implement them successfully at every stage, from strategy and sourcing to QA and optimization. Using internal and industry data, they will recommend and execute paid marketing plans across digital paid channels and partner closely with team members on campaigns in trade publications.

Responsibilities

• Manage end-to-end paid marketing strategy and execution across global channels
• Partner with tech, analytics, finance, and Amazon central channel teams to improve campaign performance and deliver efficiency gains
• Monitor and analyze paid media metrics to evaluate campaign performance, optimize strategies, maximize audience engagement, and develop new metrics to demonstrate the value and business impact of our media tactics
• Report on paid marketing efficacy (scale and efficiency) based on the media mix, conduct financial analysis of business opportunities to meet and exceed goals, and report on progress to goals with senior leadership
• Evaluate new and non-traditional channel opportunities for incrementality
• Identify opportunities for paid marketing automation and partner with external agencies, vendors, and our product teams to estimate impact and define business requirements

Requirements

• 2+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience in brand identity and voice development
• Experience creating brand marketing content

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Benefits

Amazon offers comprehensive benefits including health insurance, 401(k) matching, paid time off, and parental leave. The base salary range for this position is $82,700.00 - $141,100.00 USD annually, and the package will include sign-on payments and restricted stock units (RSUs).