Paid Media Expert (Google Ads + LinkedIn Ads | B2B Tech Focus) Remote

Applicant Notice: We are aware of fraudulent messages being sent by individuals posing as our hiring team. Any communication not provided directly through an @barrenabranding.com email address is not affiliated with us. Careersbarrenabranding.com is NOT affiliated with Barrena Branding & Marketing, and communications from anyone identifying themselves as “Brian Dansie,” "Richard Glover" or "Jackson Webb" are not authorized by our company. If you receive one of these communications, please do not provide personal, financial or identification information. We’re looking for a talented, detail-oriented Paid Media Specialist with deep experience running Google Ads, LinkedIn Ads, and retargeting campaigns for B2B technology companies. You’ll play a key role in planning, executing, and optimizing paid campaigns that drive qualified leads, lower CAC, and support our clients’ growth goals. This role is flexible and collaborative. We offer strategic support and guidance, and want you to feel valued as you deliver amazing work on our behalf. Responsibilities Plan and manage paid media campaigns for our clients across Google Search, Display, YouTube, and LinkedIn AdsBuild and optimize retargeting campaigns to re-engage high-intent audiencesAnalyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC, etc.)Provide regular performance reports with actionable insightsConduct keyword research and develop audience targeting strategies based on B2B buyer intentCollaborate with our team to align messaging, creative, and landing page strategy with campaign goalsStay updated on industry trends and best practices in digital marketing and B2B techMeet deadlines consistently and communicate proactively about project status Who We’re Looking For B2B Tech Experience: Proven experience running paid media campaigns for B2B technology companies is requiredPortfolio Required: You must submit examples of previous paid campaigns — including ad copy, targeting strategy, and performance data (e.g., CPL, ROAS, CAC, etc.)U.S.-Based Contractor: Must reside in the U.S. and work as a 1099 independent contractorDetail-Oriented: You double-check everything — targeting, budgets, tracking, and reportingStrong Communicator: You’re responsive, proactive, and clear in communicating performance, optimizations, and strategyGoogle Ads + LinkedIn Ads Expertise: You have hands-on experience managing Google Search, Display, YouTube, and LinkedIn Ads campaignsRetargeting Strategy: You know how to build and refine retargeting funnels to re-engage high-intent B2B audiencesUnderstanding of B2B Funnels: You can interpret lead generation data and align paid strategy to buyer intent and sales pipelineBonus: Experience setting up conversion tracking, integrating with HubSpot or other CRMs, or launching campaigns alongside content or email marketing strategies Experience B2B tech marketing: 2 years (Required)Google Ads: 2 years (Required)LinkedIn Ads: 2 years (Required) What We Offer An open, collaborative environment; We want you to enjoy working with us and support your professional growthStrategic guidance and feedback (we don’t leave you guessing!)Respect for your time and expertise Pay Range Hourly rate or project-based pricing depending on your experience and working styleWe’re committed to fair compensation and long-term collaboration with the right person Hours 5-15 hours per week, depending on project load and availability; ability to grow into other projects with more weekly hours Job Type Contract | Contractor (1099) Work Location: Remote How To Apply Please submit your resume, a brief note about why you’re a great fit for this role, and a link to your portfolio or campaign samples that showcase your paid media work for B2B tech companies. Please also share any relevant performance metrics (such as CPL, ROAS, CAC, or engagement results) tied to your campaigns.